5,350 companies use IBM Unica, based on their job posts and their employees' public profiles. From October 2025 to August 2026, 435 job posts named it. Sales is the role that names it most often.
Which companies name IBM Unica in the most job posts?
Bajaj Finserv has posted more jobs naming IBM Unica than any other company: 249. HCLSoftware is the newest of the five companies in the table, with its first job post naming it in December 2023.
CompanyPostsPeopleRecent job post
Bajaj FinservFinance and Insurance · first seen Jun 20232498
" Data extraction from various sources like UNICA / Salesforce and analysis in congruence with the business requirements"Deputy Area Manager - PLCS - Growth, Nov 7, 2026
EpsilonProfessional Services · first seen Nov 202265109
"Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more."Client Integration Engineer, Nov 4, 2026
HCLSoftwareScientific and Technical Services · first seen Dec 20236472
"Lead marketing technology delivery programs for banking and financial services clients across HCLSoftware's Unica portfolio."Delivery Leader, Aug 25, 2026
MerkleProfessional Services · first seen Jul 20226356
"The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica."Power User – Adobe Journey Optimizer (AJO), Aug 27, 2026
Nationwide Building SocietyFinance and Insurance · first seen Jun 20234814
"You will have exposure to marketing technology such as PEGA Customer Hub, Adobe Campaign or Unica."Database Marketing Manager - 18-month fixed term contract, Aug 27, 2025
IBM Unica appeared in 0.23 in every 10,000 job posts from June to August 2026, against 0.21 from March to May. One company accounts for most of that change.
Show the data
Month
Job posts naming IBM Unica
All job posts
Per 10,000
Oct 2025
30
1,413,673
0.21
Nov 2025
52
1,822,119
0.29
Dec 2025
31
1,236,103
0.25
Jan 2026
37
1,828,002
0.20
Feb 2026
44
1,856,647
0.24
Mar 2026
40
1,850,711
0.22
Apr 2026
32
1,728,886
0.19
May 2026
39
1,821,509
0.21
Jun 2026
52
1,909,496
0.27
Jul 2026
31
1,815,180
0.17
Aug 2026
47
1,835,698
0.26
How many companies named IBM Unica in a job post for the first time in recent months?
11 companies named IBM Unica in a job post for the first time from June to August 2026, against 20 from March to May. From October 2025 to August 2026, 53 companies named it in a job post for the first time.
March to May 202620
June to August 202611
October 2025 to August 202653
Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.
How do we know which companies use IBM Unica?
538 companies name IBM Unica in their own job posts. The other 4,812 show up because employees list it on their profiles. 260 show up in both job posts and employees' profiles.
How we knowCompaniesShare
Job posts name IBM Unica
53810%
Employees' profiles list IBM Unica
4,81290%
5,350 companies. Each is counted once, under the strongest evidence we have for it.
What size are the companies that use IBM Unica?
Companies with 50 to 999 employees are the largest group of IBM Unica users, at 38%. 999 of its companies have fewer than 50 employees.
Share of its companies
Typical tech page
ShareTypical
Under 50 employees
19%22%
50 to 999
38%38%
1,000 to 5,000
22%17%
Over 5,000
22%23%
Where are IBM Unica companies based?
IBM Unica has an unusually large following in Italy: 19% of its companies, against 1.5% on the typical tech page. Its companies are based in 99 countries and territories.
ShareTypical
United States
28%43%
Italy
19%1.5%
United Kingdom
5.9%6.4%
France
5.1%4.6%
Brazil
4.1%2.8%
The Netherlands
3.6%2%
Companies in 99 countries and territories. Shares are of companies with a known headquarters country.
Show the data
Country
Companies
Share
Typical tech page
United States
1,446
28%
43%
Italy
960
19%
1.5%
United Kingdom
302
5.9%
6.4%
France
261
5.1%
4.6%
Brazil
210
4.1%
2.8%
The Netherlands
184
3.6%
2%
Which teams work with IBM Unica?
IBM Unica sits mostly with marketing teams (22 companies). Next come CRM teams (11 companies) and marketing operations teams (9).
TeamCompanies
Marketing
22
CRM
11
Marketing operations
9
Analytics
7
Campaign operations
5
CVM
5
What else do IBM Unica companies use?
The tool most tied to IBM Unica is Coremetrics. 5.3% of IBM Unica companies use it, 22 times the usual rate for their size. Adobe Journey Optimizer comes second, 20 times as common as usual, at 12%.
Share of the 282 IBM Unica companies counted here whose job posts also name the tool
Typical for companies the same size
Which companies started naming IBM Unica in job posts recently?
From April to August 2026, 13 companies with 50 or more employees posted their first job naming IBM Unica: 9 commercial, 2 mid-market and 2 enterprise. Among the new commercial companies, the ENTERTAINER posted the most jobs naming it: 3.
Companies that named IBM Unica in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.
Which roles mention IBM Unica most?
Sales job posts naming IBM Unica grew to 41 from June to August 2026, up from 20 from March to May. Marketing Analyst is second, at 9%.
RoleSharePosts
Sales
24%103
Marketing Analyst
9%39
Marketing
6.7%29
Growth Marketing
4.6%20
Lifecycle Marketing
3.9%17
Marketing Operations
3.7%16
Show the data
Role
Share
Oct 2025 to Aug 2026
Mar to May 2026
Jun to Aug 2026
Sales
24%
103
20
41
Marketing Analyst
9%
39
15
6
Marketing
6.7%
29
6
11
Growth Marketing
4.6%
20
3
11
Lifecycle Marketing
3.9%
17
3
0
Marketing Operations
3.7%
16
10
2
Which project themes come up in IBM Unica job posts?
55 job posts naming IBM Unica describe Data Infrastructure Migration work, the most common theme after broad digital transformation. After that comes Cloud Migration, with 8.
Project themeJob posts
Digital Transformation149
Data Infrastructure Migration55
Cloud Migration8
Cloud Cost Optimization6
"Oversee the transition of campaigns from legacy platforms (e.g., Unica, Adobe Campaign) to Adobe Experience Platform, ensuring continuity and data integrity"
Humana, lead, data analyst, Sep 1, 2026
"migration from legacy platforms (e.g., Unica) to Salesforce Marketing Cloud (SFMC)"
BCAA, Manager, Database Marketing and Analytics, Jul 16, 2025
About this data
Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.
Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.
Sumble has a free plan, and the same data is available through its API and MCP server.
A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.
Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.
