Aprimo
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Explore more → **Aprimo**
What is Aprimo?
Aprimo is a marketing resource management (MRM) and marketing operations platform. It helps marketing teams manage their marketing campaigns, content, and budgets. It's commonly used for planning, workflow automation, digital asset management, and performance tracking to improve marketing effectiveness and efficiency.
What other technologies are related to Aprimo?
Aprimo Competitor Technologies
Unica
Unica (now part of HCL) offers marketing automation and campaign management capabilities, making it a direct competitor to Aprimo.
Workfront
Workfront (now Adobe Work Management) is a work management platform with marketing project management capabilities. While not a direct marketing automation competitor, it competes in the broader marketing operations space.
Salesforce Marketing Cloud
Salesforce Marketing Cloud provides marketing automation, email marketing, and campaign management features, directly competing with Aprimo.
Sitecore
Sitecore offers content management, digital experience, and marketing automation capabilities, placing it in direct competition with Aprimo.
AEM
Adobe Experience Manager (AEM) provides content management and digital experience management features that overlap with some of Aprimo's capabilities, making them competitors.
Adobe Experience Manager
Adobe Experience Manager (AEM) provides content management and digital experience management features that overlap with some of Aprimo's capabilities, making them competitors.
Marketo
Marketo (now Adobe Marketo Engage) is a marketing automation platform and a direct competitor to Aprimo.
Number of organizations that mention technology
298
Aprimo
461
Unica
2,688
Workfront
12,457
Salesforce Marketing Cloud
4,060
Sitecore
4,363
AEM
4,247
Adobe Experience Manager
10,315
Marketo
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Aprimo Complementary Technologies
Bynder
Bynder is a Digital Asset Management (DAM) platform. DAM systems are complementary to marketing operations platforms like Aprimo, as they manage and distribute the digital assets used in marketing campaigns.
Adobe Creative Cloud
Adobe Creative Cloud provides tools for creating marketing assets. These assets would be managed through aprimo, making it complementary.
Number of organizations that mention technology
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Which job functions commonly mention Aprimo?
Marketing Operations
0.1% of all Marketing Operations jobs mention Aprimo
View 60
jobs on Sumble
Investment Manager
53 Investment Manager jobs mention Aprimo
View 53
jobs on Sumble
Marketing
556 Marketing jobs mention Aprimo
View 556
jobs on Sumble
Solutions Architect
35 Solutions Architect jobs mention Aprimo
View 35
jobs on Sumble
Consultant
63 Consultant jobs mention Aprimo
View 63
jobs on Sumble
Which organizations are mentioning Aprimo?
Focus on the Family
Other Services (except Public Administration)
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