Adobe Journey Optimizer
**Adobe Journey Optimizer**
What is Adobe Journey Optimizer?
Adobe Journey Optimizer is a journey orchestration application that enables businesses to design and deliver personalized, omnichannel customer experiences. It allows marketers to map out customer journeys, define personalized messaging across various channels (email, SMS, push notifications, in-app messages, etc.), and optimize these journeys based on real-time data and analytics. It is commonly used to improve customer engagement, increase conversion rates, and build stronger customer relationships by delivering the right message, at the right time, through the right channel.
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