Marketo Insights

What is Marketo?

Marketo is a marketing automation software platform focused on account-based marketing. It provides tools for email marketing, lead management, consumer marketing, and mobile marketing. Businesses use Marketo to automate and streamline their marketing efforts, improve lead nurturing, and personalize customer experiences to drive revenue.

Find organizations using Marketo on Sumble →

What other technologies are related to Marketo?

Marketo Competitor Technologies

Eloqua

Eloqua is a marketing automation platform that competes directly with Marketo in providing similar features for lead nurturing, email marketing, and campaign management.

mentioned alongside Marketo in 37% (4.5k) of relevant job posts

Pardot

Pardot (now Marketing Cloud Account Engagement) is a B2B marketing automation platform that directly competes with Marketo, especially within the Salesforce ecosystem.

mentioned alongside Marketo in 23% (6.6k) of relevant job posts

HubSpot

HubSpot's Marketing Hub provides a full suite of marketing automation tools, directly competing with Marketo for inbound marketing and sales enablement.

mentioned alongside Marketo in 6% (13.5k) of relevant job posts

Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) is a comprehensive marketing platform that competes directly with Marketo, offering a wide range of marketing automation, email marketing, and customer journey management tools.

mentioned alongside Marketo in 6% (3.2k) of relevant job posts

Adobe Campaign

Adobe Campaign is a marketing automation platform that competes with Marketo, providing capabilities for email marketing, cross-channel campaign management, and personalization.

mentioned alongside Marketo in 12% (995) of relevant job posts

Braze

Braze is a customer engagement platform focused on mobile and cross-channel messaging, overlapping with Marketo's functionality in email marketing and campaign management, especially for B2C businesses.

mentioned alongside Marketo in 8% (941) of relevant job posts

Mailchimp

Mailchimp is primarily an email marketing platform that, while evolving, competes with Marketo in the small to medium-sized business segment, offering similar email automation and campaign features. For more complex use cases, Marketo is usually preferred.

mentioned alongside Marketo in 4% (1.8k) of relevant job posts

Marketo Complementary Technologies

Salesforce

Salesforce is a CRM platform. While Marketo competes with Salesforce Marketing Cloud, it's also complementary as it can integrate with Salesforce CRM for lead management and sales alignment.

mentioned alongside Marketo in 2% (29.8k) of relevant job posts

6Sense

6sense is an account engagement platform that uses AI to identify and prioritize accounts, complementing Marketo's marketing automation by providing insights for targeting.

mentioned alongside Marketo in 28% (2.4k) of relevant job posts

Demandbase

Demandbase is an account-based marketing (ABM) platform that complements Marketo by providing tools for targeted advertising, personalization, and account intelligence.

mentioned alongside Marketo in 36% (1.6k) of relevant job posts