Marketo
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Explore more → **Marketo**
What is Marketo?
Marketo is a marketing automation software platform focused on account-based marketing. It provides tools for email marketing, lead management, consumer marketing, and mobile marketing. Businesses use Marketo to automate and streamline their marketing efforts, improve lead nurturing, and personalize customer experiences to drive revenue.
What other technologies are related to Marketo?
Marketo Competitor Technologies
Eloqua
Eloqua is a marketing automation platform that competes directly with Marketo in providing similar features for lead nurturing, email marketing, and campaign management.
Pardot
Pardot (now Marketing Cloud Account Engagement) is a B2B marketing automation platform that directly competes with Marketo, especially within the Salesforce ecosystem.
HubSpot
HubSpot's Marketing Hub provides a full suite of marketing automation tools, directly competing with Marketo for inbound marketing and sales enablement.
Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC) is a comprehensive marketing platform that competes directly with Marketo, offering a wide range of marketing automation, email marketing, and customer journey management tools.
Adobe Campaign
Adobe Campaign is a marketing automation platform that competes with Marketo, providing capabilities for email marketing, cross-channel campaign management, and personalization.
Braze
Braze is a customer engagement platform focused on mobile and cross-channel messaging, overlapping with Marketo's functionality in email marketing and campaign management, especially for B2C businesses.
Mailchimp
Mailchimp is primarily an email marketing platform that, while evolving, competes with Marketo in the small to medium-sized business segment, offering similar email automation and campaign features. For more complex use cases, Marketo is usually preferred.
Number of organizations that mention technology
10,315
Marketo
2,551
Eloqua
8,503
Pardot
62,044
HubSpot
12,457
Salesforce Marketing Cloud
2,108
Adobe Campaign
3,169
Braze
26,092
Mailchimp
ⓘ Tap on a tech to explore matching organizations
Marketo Complementary Technologies
Salesforce
Salesforce is a CRM platform. While Marketo competes with Salesforce Marketing Cloud, it's also complementary as it can integrate with Salesforce CRM for lead management and sales alignment.
6Sense
6sense is an account engagement platform that uses AI to identify and prioritize accounts, complementing Marketo's marketing automation by providing insights for targeting.
Demandbase
Demandbase is an account-based marketing (ABM) platform that complements Marketo by providing tools for targeted advertising, personalization, and account intelligence.
Number of organizations that mention technology
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Which job functions commonly mention Marketo?
Marketing Operations
8.1% of all Marketing Operations jobs mention Marketo
View 4.2k
jobs on Sumble
Revenue Operations
4.1% of all Revenue Operations jobs mention Marketo
View 4.9k
jobs on Sumble
Marketing
1.2% of all Marketing jobs mention Marketo
View 25.5k
jobs on Sumble
Digital Marketing
1.0% of all Digital Marketing jobs mention Marketo
View 3.9k
jobs on Sumble
Sales, Marketing, Customer Support & Business Development
0.5% of all Sales, Marketing, Customer Support & Business Development jobs mention Marketo
View 33.8k
jobs on Sumble
Which organizations are mentioning Marketo?
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