Pardot Insights

What is Pardot?

Pardot, now known as Marketing Cloud Account Engagement, is a B2B marketing automation platform offered by Salesforce. It helps marketing and sales teams work together to find and nurture prospects, close more deals, and maximize return on investment. Common uses include lead generation, lead scoring, email marketing, campaign management, and reporting.

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What other technologies are related to Pardot?

Pardot Competitor Technologies

Marketo

Marketo is a marketing automation platform that competes directly with Pardot in providing email marketing, lead nurturing, and marketing analytics.

mentioned alongside Pardot in 14% (6.6k) of relevant job posts

Eloqua

Eloqua is a marketing automation platform that competes with Pardot in the enterprise marketing space, offering similar features for lead management and email marketing.

mentioned alongside Pardot in 17% (2.1k) of relevant job posts

Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) is a broader marketing platform that competes with Pardot, especially for B2C marketing and larger enterprise organizations requiring advanced personalization and channel support. While Pardot (Account Engagement) is generally geared more towards B2B.

mentioned alongside Pardot in 7% (4k) of relevant job posts

HubSpot

HubSpot offers a full suite of marketing, sales, and service tools, directly competing with Pardot's marketing automation capabilities, particularly in the SMB and mid-market segments.

mentioned alongside Pardot in 3% (6.7k) of relevant job posts

Demandbase

Demandbase is an account-based marketing (ABM) platform that competes with Pardot, especially for companies focused on targeted account-based strategies. It offers features like account identification, engagement, and orchestration, sometimes replacing the need for marketing automation in ABM-centric organizations.

mentioned alongside Pardot in 13% (601) of relevant job posts

6Sense

6sense is an account engagement platform similar to Demandbase that competes with Pardot. 6sense provides ABM capabilities and sales intelligence, which may be used in place of or in conjunction with marketing automation features.

mentioned alongside Pardot in 8% (727) of relevant job posts

SFMC

SFMC (Salesforce Marketing Cloud) is a broader marketing platform that competes with Pardot, especially for B2C marketing and larger enterprise organizations requiring advanced personalization and channel support. Pardot (Account Engagement) is generally geared more towards B2B.

mentioned alongside Pardot in 9% (322) of relevant job posts

Terminus

Terminus is an ABM platform that competes with Pardot, especially for companies focused on targeted account-based strategies. It offers features like account identification, engagement, and orchestration.

mentioned alongside Pardot in 19% (145) of relevant job posts

Pardot Complementary Technologies

Salesforce

Salesforce is the parent company of Pardot. Pardot integrates natively with Salesforce Sales Cloud and other Salesforce products, enhancing sales and marketing alignment.

mentioned alongside Pardot in 2% (21.4k) of relevant job posts

Google Analytics

Google Analytics provides website analytics that complements Pardot by providing insights into website traffic and user behavior, which can be used to optimize marketing campaigns.

mentioned alongside Pardot in 1% (5.9k) of relevant job posts

Sales Cloud

Salesforce Sales Cloud integrates directly with Pardot, providing sales teams with lead intelligence and enabling tighter collaboration between sales and marketing.

mentioned alongside Pardot in 7% (1.3k) of relevant job posts