Pardot
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Explore more → **Pardot**
What is Pardot?
Pardot, now known as Marketing Cloud Account Engagement, is a B2B marketing automation platform offered by Salesforce. It helps marketing and sales teams work together to find and nurture prospects, close more deals, and maximize return on investment. Common uses include lead generation, lead scoring, email marketing, campaign management, and reporting.
What other technologies are related to Pardot?
Pardot Competitor Technologies
Marketo
Marketo is a marketing automation platform that competes directly with Pardot in providing email marketing, lead nurturing, and marketing analytics.
Eloqua
Eloqua is a marketing automation platform that competes with Pardot in the enterprise marketing space, offering similar features for lead management and email marketing.
Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC) is a broader marketing platform that competes with Pardot, especially for B2C marketing and larger enterprise organizations requiring advanced personalization and channel support. While Pardot (Account Engagement) is generally geared more towards B2B.
HubSpot
HubSpot offers a full suite of marketing, sales, and service tools, directly competing with Pardot's marketing automation capabilities, particularly in the SMB and mid-market segments.
Demandbase
Demandbase is an account-based marketing (ABM) platform that competes with Pardot, especially for companies focused on targeted account-based strategies. It offers features like account identification, engagement, and orchestration, sometimes replacing the need for marketing automation in ABM-centric organizations.
6Sense
6sense is an account engagement platform similar to Demandbase that competes with Pardot. 6sense provides ABM capabilities and sales intelligence, which may be used in place of or in conjunction with marketing automation features.
SFMC
SFMC (Salesforce Marketing Cloud) is a broader marketing platform that competes with Pardot, especially for B2C marketing and larger enterprise organizations requiring advanced personalization and channel support. Pardot (Account Engagement) is generally geared more towards B2B.
Terminus
Terminus is an ABM platform that competes with Pardot, especially for companies focused on targeted account-based strategies. It offers features like account identification, engagement, and orchestration.
Number of organizations that mention technology
8,503
Pardot
10,315
Marketo
2,551
Eloqua
12,457
Salesforce Marketing Cloud
62,044
HubSpot
1,208
Demandbase
1,911
6Sense
1,297
SFMC
357
Terminus
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Pardot Complementary Technologies
Salesforce
Salesforce is the parent company of Pardot. Pardot integrates natively with Salesforce Sales Cloud and other Salesforce products, enhancing sales and marketing alignment.
Google Analytics
Google Analytics provides website analytics that complements Pardot by providing insights into website traffic and user behavior, which can be used to optimize marketing campaigns.
Sales Cloud
Salesforce Sales Cloud integrates directly with Pardot, providing sales teams with lead intelligence and enabling tighter collaboration between sales and marketing.
Number of organizations that mention technology
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Which job functions commonly mention Pardot?
Marketing Operations
3.3% of all Marketing Operations jobs mention Pardot
View 1.7k
jobs on Sumble
Salesforce Administrator
2.2% of all Salesforce Administrator jobs mention Pardot
View 2.8k
jobs on Sumble
Revenue Operations
1.8% of all Revenue Operations jobs mention Pardot
View 2.2k
jobs on Sumble
Marketing
0.7% of all Marketing jobs mention Pardot
View 15.7k
jobs on Sumble
Sales, Marketing, Customer Support & Business Development
0.3% of all Sales, Marketing, Customer Support & Business Development jobs mention Pardot
View 20.2k
jobs on Sumble
Which organizations are mentioning Pardot?
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