SFMC Insights | Sumble

What is SFMC?

SFMC, or Salesforce Marketing Cloud, is a leading marketing automation platform provided by Salesforce. It enables businesses to manage and automate marketing campaigns across various channels such as email, SMS, social media, and web. It's commonly used for personalized customer journeys, email marketing, data management, and analytics to improve marketing ROI.

Find organizations using SFMC on Sumble →

What other technologies are related to SFMC?

SFMC Competitor Technologies

Pega Decisioning

A real-time decisioning engine that competes with SFMC's capabilities for personalized customer experiences.

mentioned alongside SFMC in 16% (63) of relevant job posts

Adobe Campaign

A direct competitor to SFMC, offering similar email marketing, automation, and campaign management capabilities.

mentioned alongside SFMC in 3% (276) of relevant job posts

Braze

A competitor to SFMC, offering similar cross-channel marketing automation and customer engagement capabilities.

mentioned alongside SFMC in 3% (302) of relevant job posts

Responsys

A competitor to SFMC, offering similar email marketing and cross-channel campaign management capabilities.

mentioned alongside SFMC in 6% (88) of relevant job posts

Marketo

A competitor to SFMC, providing similar marketing automation and lead management capabilities.

mentioned alongside SFMC in 1% (429) of relevant job posts

Pardot

A B2B marketing automation platform, often considered a competitor or a less robust alternative to SFMC for some use cases, though both are owned by Salesforce.

mentioned alongside SFMC in 1% (322) of relevant job posts

AEP

Adobe Experience Platform. Can compete at the CDP level.

mentioned alongside SFMC in 4% (52) of relevant job posts

Eloqua

A competitor to SFMC, offering similar marketing automation and campaign management capabilities.

mentioned alongside SFMC in 1% (150) of relevant job posts

SFMC Complementary Technologies

Claravine

Data governance platform that helps with data standardization and taxonomy management, which can improve the quality of data used in SFMC.

mentioned alongside SFMC in 42% (77) of relevant job posts

SFSC

Salesforce Sales Cloud (SFSC) is used for sales force automation and customer relationship management, which can be integrated with SFMC to provide a unified view of the customer.

mentioned alongside SFMC in 54% (58) of relevant job posts

AMP scripting

Refers to the use of AMPscript. See 'AMPscript'.

mentioned alongside SFMC in 42% (64) of relevant job posts