Tech Insights

Responsys

Last updated May 14, 2025, generated by Sumble

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What is Responsys?

Oracle Responsys is a leading B2C cross-channel marketing automation platform that helps businesses design, execute, and optimize marketing campaigns across email, mobile, web, and social channels. It is commonly used for personalized marketing, customer journey orchestration, and delivering relevant experiences at scale.

Find organizations using Responsys on Sumble →

What other technologies are related to Responsys?

Responsys Competitor Technologies

Cheetahmail (now part of CM Group) offers email marketing solutions that directly compete with Responsys.

mentioned alongside Responsys in 34% (59) of relevant job posts

Zeta Global provides a marketing platform that competes with Responsys in areas like email, CRM, and personalization.

mentioned alongside Responsys in 25% (77) of relevant job posts

Silverpop (now part of IBM Watson Campaign Automation) is a direct competitor to Responsys, offering similar marketing automation features.

mentioned alongside Responsys in 29% (60) of relevant job posts

ExactTarget, before its acquisition by Salesforce, was a major competitor in the email marketing and marketing automation space.

mentioned alongside Responsys in 12% (120) of relevant job posts

Eloqua, an Oracle product, is a marketing automation platform competing directly with Responsys.

mentioned alongside Responsys in 3% (306) of relevant job posts

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a broad marketing platform and a significant competitor to Responsys.

mentioned alongside Responsys in 1% (623) of relevant job posts

Adobe Campaign provides similar cross-channel campaign management capabilities to Responsys.

mentioned alongside Responsys in 3% (237) of relevant job posts

Braze is a customer engagement platform that competes with Responsys in areas like mobile marketing and messaging.

mentioned alongside Responsys in 2% (217) of relevant job posts

Responsys Complementary Technologies

Salesforce Automation studio

Automation Studio in Salesforce can be used to manage data and automate marketing tasks, complementing Responsys' campaign management capabilities.

mentioned alongside Responsys in 81% (257) of relevant job posts

Google DV360 is a demand-side platform for display advertising. Responsys can integrate with such platforms to execute cross-channel campaigns.

mentioned alongside Responsys in 23% (267) of relevant job posts

Litmus is used for email testing and optimization, complementing Responsys' email marketing functionality.

mentioned alongside Responsys in 5% (92) of relevant job posts

Which job functions mention Responsys?

Job function

Jobs mentioning Responsys

Orgs mentioning Responsys

Marketing

0% (554) job posts

173 organizations

Analyst

0% (141) job posts

30 organizations

Digital Marketing

0% (86) job posts

32 organizations

Marketing Operations

0% (54) job posts

16 organizations

Marketing Analyst

0% (30) job posts

14 organizations

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Which organizations are mentioning Responsys?

Organization

Industry

Matching Teams

Matching People

Scientific and Technical Services

Scientific and Technical Services

Professional Services

Accenture in India

Professional Services

Retail Trade

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