What is Silverpop?

Silverpop, now known as IBM Watson Campaign Automation (part of IBM Marketing Cloud), was a cloud-based digital marketing platform that provided email marketing automation and lead management solutions. It enabled businesses to create, personalize, and automate marketing campaigns across various channels, including email, mobile, and social media. Key features included segmentation, behavioral targeting, lead scoring, and reporting, allowing marketers to deliver relevant messages and nurture leads through the sales funnel. It is commonly used to automate marketing tasks, improve customer engagement, and drive revenue growth.