ExactTarget Insights

What is ExactTarget?

ExactTarget, now known as Salesforce Marketing Cloud, is a platform providing digital marketing automation and analytics software and services. It enables businesses to connect with customers through email, mobile, social media, and the web. It is commonly used for creating personalized marketing campaigns, automating communications, and analyzing marketing performance across various channels.

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What other technologies are related to ExactTarget?

ExactTarget Competitor Technologies

Cheetahmail

Cheetahmail is another email marketing platform that competes with ExactTarget (Salesforce Marketing Cloud).

mentioned alongside ExactTarget in 36% (62) of relevant job posts

Responsys

Responsys is another marketing automation platform that competes with ExactTarget.

mentioned alongside ExactTarget in 8% (120) of relevant job posts

Oracle Responsys

Oracle Responsys is a direct competitor, offering similar email marketing and marketing automation features.

mentioned alongside ExactTarget in 7% (52) of relevant job posts

Adobe Campaign

Adobe Campaign is a competing marketing automation platform with similar capabilities to Salesforce Marketing Cloud (ExactTarget).

mentioned alongside ExactTarget in 1% (99) of relevant job posts

Marketo

Marketo is a marketing automation platform that competes with ExactTarget.

mentioned alongside ExactTarget in 0% (167) of relevant job posts

Braze

Braze is a customer engagement platform that competes with ExactTarget, particularly in mobile marketing.

mentioned alongside ExactTarget in 1% (73) of relevant job posts

Eloqua

Eloqua is a marketing automation platform that competes with ExactTarget.

mentioned alongside ExactTarget in 1% (73) of relevant job posts

Pardot

Pardot is another Salesforce product that competes with ExactTarget in the B2B marketing automation space. Though both owned by Salesforce, they serve different market segments.

mentioned alongside ExactTarget in 0% (85) of relevant job posts