Tech Insights

Oracle Responsys

Last updated May 16, 2025, generated by Sumble

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What is Oracle Responsys?

Oracle Responsys is a business-to-consumer (B2C) marketing automation platform designed to orchestrate and personalize interactions across email, mobile, web, and social channels. It helps marketers create and manage sophisticated campaigns to engage customers, drive revenue, and build loyalty. It's commonly used for personalized email marketing, SMS campaigns, mobile push notifications, display advertising retargeting, and cross-channel orchestration.

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What other technologies are related to Oracle Responsys?

Oracle Responsys Competitor Technologies

Braze is a direct competitor in the cross-channel marketing platform space.

mentioned alongside Oracle Responsys in 2% (184) of relevant job posts

ExactTarget, now part of Salesforce Marketing Cloud, is a major competitor in marketing automation.

mentioned alongside Oracle Responsys in 5% (52) of relevant job posts

Adobe Campaign is a competitor offering marketing automation and campaign management capabilities.

mentioned alongside Oracle Responsys in 2% (144) of relevant job posts

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a major competitor offering a suite of marketing automation and customer engagement tools.

mentioned alongside Oracle Responsys in 1% (340) of relevant job posts

Emarsys is a competitor providing a marketing automation platform for personalized customer interactions.

mentioned alongside Oracle Responsys in 2% (51) of relevant job posts

Marketo is a competitor in the marketing automation software space.

mentioned alongside Oracle Responsys in 0% (58) of relevant job posts

Oracle Responsys Complementary Technologies

HTML is fundamental for creating email templates and landing pages, making it complementary to any marketing automation platform like Responsys.

mentioned alongside Oracle Responsys in 0% (319) of relevant job posts

CSS is used for styling HTML emails and landing pages, and therefore is complementary.

mentioned alongside Oracle Responsys in 0% (240) of relevant job posts

SQL is used for data management and segmentation, and is complementary for extracting and manipulating data for marketing campaigns.

mentioned alongside Oracle Responsys in 0% (325) of relevant job posts

Which job functions mention Oracle Responsys?

Job function

Jobs mentioning Oracle Responsys

Orgs mentioning Oracle Responsys

Marketing

0% (237) job posts

85 organizations

Analyst

0% (90) job posts

38 organizations

Marketing Operations

0% (52) job posts

14 organizations

Marketing Analyst

0% (22) job posts

9 organizations

Solutions Architect

0% (20) job posts

7 organizations

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Which organizations are mentioning Oracle Responsys?

Organization

Industry

Matching Teams

Matching People

Information

Information

Retail Trade

Transportation and Warehousing

Finance and Insurance

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