Oracle Responsys is a business-to-consumer (B2C) marketing automation platform designed to orchestrate and personalize interactions across email, mobile, web, and social channels. It helps marketers create and manage sophisticated campaigns to engage customers, drive revenue, and build loyalty. It's commonly used for personalized email marketing, SMS campaigns, mobile push notifications, display advertising retargeting, and cross-channel orchestration.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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