Tech Insights

Audience Builder

Last updated , generated by Sumble
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What is Audience Builder?

Audience Builder is a technology or tool that allows users to create and define specific segments of an audience based on various criteria. These criteria can include demographics, interests, behaviors, purchase history, website activity, and more. Audience builders are commonly used in marketing and advertising to target specific groups of people with tailored messages, improving campaign effectiveness and ROI. They help businesses identify and reach the most relevant audience for their products or services.

What other technologies are related to Audience Builder?

Audience Builder Complementary Technologies

Journey Builder uses audience segments built in Audience Builder to orchestrate customer journeys.
mentioned alongside Audience Builder in 16% (748) of relevant job posts
Email Studio is a channel within Salesforce Marketing Cloud that can utilize audience segments.
mentioned alongside Audience Builder in 17% (526) of relevant job posts
Automation Studio leverages audience segments built in Audience Builder to automate marketing tasks.
mentioned alongside Audience Builder in 14% (518) of relevant job posts

Which job functions mention Audience Builder?

Which organizations are mentioning Audience Builder?

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