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Journey Builder

Journey Builder

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**Journey Builder**

What is Journey Builder?

Journey Builder is a customer journey orchestration tool within Salesforce Marketing Cloud. It allows marketers to design and automate personalized customer experiences across multiple channels like email, SMS, push notifications, and advertising. It's commonly used to guide customers through predefined paths based on their behaviors, attributes, and preferences, aiming to improve engagement and drive conversions.

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Find the right accounts, contact, message, and time to sell

Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.

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