AMPscript Insights

What is AMPscript?

AMPscript is a scripting language used within Salesforce Marketing Cloud to personalize email, SMS, landing pages, and push notifications. It enables dynamic content insertion based on subscriber data, preferences, and behaviors, allowing for highly targeted and relevant messaging.

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What other technologies are related to AMPscript?

AMPscript Competitor Technologies

SSJS

Server-Side JavaScript (SSJS) in Marketing Cloud offers similar server-side scripting capabilities to AMPscript, providing alternative ways to personalize content and interact with data, making it a competitor.

mentioned alongside AMPscript in 79% (1.6k) of relevant job posts

GTL

GTL (Guide Template Language) is a template language that serves a similar function to AMPscript in Salesforce Marketing Cloud.

mentioned alongside AMPscript in 63% (101) of relevant job posts

Marketing Cloud Server-Side Java Script

Marketing Cloud Server-Side JavaScript (SSJS) offers similar server-side scripting capabilities to AMPscript, providing alternative ways to personalize content and interact with data, making it a competitor. Duplicate entry of SSJS.

mentioned alongside AMPscript in 94% (61) of relevant job posts

AMPscript Complementary Technologies

Journey Builder

Journey Builder uses AMPscript within its email activities to personalize messages based on customer data and behavior, making them work together to create dynamic user experiences. AMPscript can be used in email content within a journey.

mentioned alongside AMPscript in 49% (2.2k) of relevant job posts

Automation Studio

Automation Studio can be used to automate the sending of emails and SMS messages that use AMPscript for personalization, improving efficiency and targeting.

mentioned alongside AMPscript in 48% (1.7k) of relevant job posts

Email Studio

Email Studio is where AMPscript is primarily used to personalize email content. It's a core component for utilizing AMPscript's capabilities.

mentioned alongside AMPscript in 48% (1.5k) of relevant job posts