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Google DV360

Google DV360

Last updated , generated by Sumble
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What is Google DV360?

Google Display & Video 360 (DV360) is a demand-side platform (DSP) that allows advertisers to plan, execute, and measure their digital advertising campaigns. It is commonly used to manage programmatic advertising across various channels, including display, video, audio, and connected TV. DV360 offers features for audience targeting, creative management, reporting, and optimization, helping advertisers reach their target audiences effectively and efficiently.

What other technologies are related to Google DV360?

Google DV360 Competitor Technologies

The Trade Desk is a competing demand-side platform (DSP) offering similar functionalities for programmatic advertising.
mentioned alongside Google DV360 in 5% (339) of relevant job posts
Facebook/Instagram is a walled garden advertising platform that competes with DV360 for advertising spend.
mentioned alongside Google DV360 in 10% (53) of relevant job posts
Amazon DSP is a competing demand-side platform (DSP) that allows advertisers to programmatically buy display and video ads.
mentioned alongside Google DV360 in 4% (108) of relevant job posts
Xandr is a competing advertising platform offering DSP capabilities and a marketplace for buying and selling ad inventory.
mentioned alongside Google DV360 in 3% (57) of relevant job posts
Meta (Facebook/Instagram) is a walled garden advertising platform that competes with DV360 for advertising spend.
mentioned alongside Google DV360 in 0% (109) of relevant job posts
Snapchat is a walled garden advertising platform that competes with DV360 for advertising spend, particularly for younger audiences.
mentioned alongside Google DV360 in 0% (51) of relevant job posts
Facebook Ads is a walled garden advertising platform that competes with DV360 for advertising spend.
mentioned alongside Google DV360 in 0% (69) of relevant job posts
TikTok is a walled garden advertising platform that competes with DV360 for advertising spend, particularly for younger audiences and video advertising.
mentioned alongside Google DV360 in 0% (93) of relevant job posts

Google DV360 Complementary Technologies

LiveRamp provides data connectivity solutions that enhance targeting capabilities within DV360 by enabling onboarding and identity resolution.
mentioned alongside Google DV360 in 4% (70) of relevant job posts
Innovid is a video marketing platform that can be used to deliver highly engaging video experiences within DV360.
mentioned alongside Google DV360 in 5% (53) of relevant job posts
Google Campaign Manager (formerly DCM) is used for ad serving and measurement and is frequently used alongside DV360 for campaign management and reporting.
mentioned alongside Google DV360 in 2% (52) of relevant job posts

Which organizations are mentioning Google DV360?

Organization
Industry
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Matching People
Google DV360
Intuit
Scientific and Technical Services

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