Amazon DSP Insights

What is Amazon DSP?

Amazon DSP (Demand-Side Platform) is a platform that allows advertisers to programmatically buy display, video, and audio ads. It enables advertisers to reach audiences both on and off Amazon properties based on Amazon's first-party data, as well as third-party data. Common use cases include brand awareness campaigns, customer acquisition, and retargeting.

Find organizations using Amazon DSP on Sumble →

What other technologies are related to Amazon DSP?

Amazon DSP Competitor Technologies

Walmart DSP

Walmart DSP is a demand-side platform that competes directly with Amazon DSP for advertising spend.

mentioned alongside Amazon DSP in 95% (76) of relevant job posts

Trade Desk

Trade Desk is a major independent DSP that competes with Amazon DSP for programmatic advertising.

mentioned alongside Amazon DSP in 10% (652) of relevant job posts

DV360

DV360 (Display & Video 360) is Google's enterprise DSP, competing directly with Amazon DSP.

mentioned alongside Amazon DSP in 6% (894) of relevant job posts

Xandr

Xandr is a DSP that competes with Amazon DSP, providing alternative programmatic advertising solutions.

mentioned alongside Amazon DSP in 14% (238) of relevant job posts

TTD

An abbreviation for The Trade Desk, a major independent DSP that competes with Amazon DSP for programmatic advertising.

mentioned alongside Amazon DSP in 12% (251) of relevant job posts

Target Roundel

Target Roundel is a retail media network and DSP that competes with Amazon DSP.

mentioned alongside Amazon DSP in 52% (51) of relevant job posts

Walmart Connect

Walmart Connect provides advertising solutions that compete with Amazon Advertising.

mentioned alongside Amazon DSP in 18% (103) of relevant job posts

Hulu

Hulu is a streaming service where advertisers can purchase ad space, representing an alternative channel to Amazon DSP.

mentioned alongside Amazon DSP in 22% (58) of relevant job posts

Amazon DSP Complementary Technologies

Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) enhances Amazon DSP campaigns by providing advanced measurement and analytics capabilities.

mentioned alongside Amazon DSP in 33% (200) of relevant job posts

Amazon Sponsored Ads

Amazon Sponsored Ads encompass Sponsored Products, Sponsored Brands, and Sponsored Display, which can be used in conjunction with Amazon DSP for a full-funnel strategy.

mentioned alongside Amazon DSP in 32% (107) of relevant job posts

Pacvue

Pacvue is a platform that helps manage and optimize advertising campaigns on Amazon, including those run through Amazon DSP.

mentioned alongside Amazon DSP in 11% (195) of relevant job posts