Trade Desk Insights

What is Trade Desk?

The Trade Desk is a global technology company that provides a self-service, cloud-based platform for digital advertising buyers. It allows advertisers to manage their display, video, audio, native and social advertising campaigns across various devices and ad formats. Trade Desk's platform enables data-driven decision-making, real-time optimization, and programmatic ad buying across the open internet.

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What other technologies are related to Trade Desk?

Trade Desk Competitor Technologies

DV360

Google's Display & Video 360 (DV360) is a direct competitor as it is a demand-side platform (DSP) used for programmatic ad buying, similar to The Trade Desk.

mentioned alongside Trade Desk in 22% (3.3k) of relevant job posts

Xandr

Xandr is a competitor because it is another DSP offering programmatic advertising capabilities.

mentioned alongside Trade Desk in 32% (545) of relevant job posts

Amazon DSP

Amazon DSP competes directly with The Trade Desk as a DSP providing programmatic ad buying across Amazon's properties and beyond.

mentioned alongside Trade Desk in 25% (652) of relevant job posts

MediaMath

MediaMath was a competing DSP offering similar programmatic advertising services, although it ceased operations in 2023.

mentioned alongside Trade Desk in 43% (378) of relevant job posts

Amobee

Amobee is a DSP that competes with The Trade Desk in the programmatic advertising space.

mentioned alongside Trade Desk in 54% (233) of relevant job posts

DoubleClick Bid Manager

DoubleClick Bid Manager (DBM) was the former name for Google's DV360, making it a direct competitor.

mentioned alongside Trade Desk in 49% (242) of relevant job posts

Google DV360

Google's Display & Video 360 (DV360) is a direct competitor as it is a demand-side platform (DSP) used for programmatic ad buying, similar to The Trade Desk.

mentioned alongside Trade Desk in 29% (339) of relevant job posts

AppNexus

AppNexus, now part of Xandr, was a competing DSP offering programmatic advertising capabilities.

mentioned alongside Trade Desk in 35% (258) of relevant job posts

Trade Desk Complementary Technologies

LiveRamp

LiveRamp provides identity resolution and data connectivity solutions, which are complementary to The Trade Desk's ad buying platform, helping with targeting and measurement.

mentioned alongside Trade Desk in 23% (378) of relevant job posts

Twitter APIs

The Trade Desk utilizes APIs from platforms like Twitter to access inventory and integrate with their advertising ecosystem.

mentioned alongside Trade Desk in 71% (112) of relevant job posts

DoubleVerify

DoubleVerify offers ad verification and fraud prevention services, which are complementary to The Trade Desk by ensuring ad quality and viewability.

mentioned alongside Trade Desk in 17% (252) of relevant job posts