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MediaMath

MediaMath

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**MediaMath**

What is MediaMath?

MediaMath was a demand-side platform (DSP) that allowed advertisers to plan, activate, optimize, and measure digital advertising campaigns. It provided tools for programmatic ad buying across various channels, including display, video, mobile, and connected TV. The company aimed to give marketers greater control and transparency over their advertising spend. However, MediaMath filed for bankruptcy in 2023 and ceased operations.

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