DV360
What is DV360?
DV360 (Display & Video 360) is Google's demand-side platform (DSP) for managing and executing digital advertising campaigns across display, video, audio, and connected TV. It allows advertisers to plan, buy, and optimize their media buying programmatically, providing access to various ad exchanges and inventory sources. It is commonly used by agencies and larger advertisers to centralize their digital advertising efforts, leverage audience data, and improve campaign performance.
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