Tech Insights
CM360

CM360

Last updated , generated by Sumble
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What is CM360?

Campaign Manager 360 (CM360) is Google's web-based ad management system for advertisers and agencies. It helps manage digital campaigns across websites and mobile, track ad performance, and verify ad delivery and viewability. It provides tools for planning, executing, and measuring digital advertising campaigns.

What other technologies are related to CM360?

CM360 Competitor Technologies

Pointroll, previously a rich media vendor, offered similar ad serving and creative solutions, positioning it as a competitor for ad serving and creative delivery.
mentioned alongside CM360 in 27% (64) of relevant job posts
Innovid is a competitor in the video advertising space, offering ad serving, creative personalization, and measurement solutions.
mentioned alongside CM360 in 12% (127) of relevant job posts
The Trade Desk (TTD) is a demand-side platform (DSP) that competes with DV360, offering ad buying, targeting, and optimization across various channels.
mentioned alongside CM360 in 8% (166) of relevant job posts
Flashtalking, now part of Mediaocean, was a competitor offering ad serving, dynamic creative optimization (DCO), and measurement solutions.
mentioned alongside CM360 in 12% (110) of relevant job posts
Sizmek was a competitor in ad serving and creative optimization space before its acquisition by Amazon. It offered tools for managing and delivering digital advertising campaigns.
mentioned alongside CM360 in 7% (170) of relevant job posts
Adform is an independent advertising platform that offers ad serving, buying, and creative solutions, positioning it as a competitor in the broader ad tech landscape.
mentioned alongside CM360 in 7% (94) of relevant job posts
The Trade Desk (TTD) is a demand-side platform (DSP) that competes with DV360, offering ad buying, targeting, and optimization across various channels.
mentioned alongside CM360 in 3% (167) of relevant job posts
Xandr, acquired by Microsoft, offers advertising technology solutions, including a DSP, and competes with Google's offerings in the ad tech space.
mentioned alongside CM360 in 4% (70) of relevant job posts

CM360 Complementary Technologies

Display & Video 360 (DV360) is part of the Google Marketing Platform and a key integration point for CM360 for display advertising campaign management.
mentioned alongside CM360 in 9% (1.3k) of relevant job posts
Search Ads 360 (SA360) is part of the Google Marketing Platform and a key integration point for CM360 for search advertising campaign management.
mentioned alongside CM360 in 10% (509) of relevant job posts
Google Analytics 360 (GA360) is part of the Google Marketing Platform and provides deeper analytics capabilities and integrations compared to the standard version, making it complementary for campaign measurement.
mentioned alongside CM360 in 7% (97) of relevant job posts

Which organizations are mentioning CM360?

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