Tech Insights

SA360

Last updated May 14, 2025, generated by Sumble

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What is SA360?

Search Ads 360 (SA360) is a search management platform that helps marketing teams manage and automate search marketing campaigns across multiple search engines like Google Ads, Microsoft Advertising, and Yahoo! Japan. It provides features for bidding, reporting, and attribution modeling, aiming to improve campaign performance and efficiency. It is commonly used by large advertisers and agencies to centralize and optimize their search marketing efforts.

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What other technologies are related to SA360?

SA360 Competitor Technologies

Microsoft Ads (formerly Bing Ads) is a direct competitor as it provides a platform for managing search advertising campaigns, similar to SA360.

mentioned alongside SA360 in 10% (899) of relevant job posts

Kenshoo is a competing platform that provides search marketing solutions, overlapping with SA360's capabilities.

mentioned alongside SA360 in 14% (375) of relevant job posts

Marin Software provides a platform for managing digital advertising campaigns across search, social, and display, competing with SA360.

mentioned alongside SA360 in 13% (328) of relevant job posts

Amazon Search provides a platform for managing advertising campaigns on Amazon, so is a competitor to SA360

mentioned alongside SA360 in 33% (95) of relevant job posts

Bing is a search engine, and hence its ads platform (Microsoft Ads) is a competitor to SA360.

mentioned alongside SA360 in 5% (519) of relevant job posts

Bing Ads (now Microsoft Ads) is a direct competitor as it provides a platform for managing search advertising campaigns, similar to SA360.

mentioned alongside SA360 in 4% (571) of relevant job posts

Microsoft Advertising

Microsoft Advertising is a direct competitor as it provides a platform for managing search advertising campaigns, similar to SA360.

mentioned alongside SA360 in 9% (246) of relevant job posts

Skai (formerly Kenshoo) is a cross-channel advertising platform, making it a competitor to SA360.

mentioned alongside SA360 in 10% (191) of relevant job posts

SA360 Complementary Technologies

Display & Video 360 is used for display advertising while SA360 focuses on search. They are part of the Google Marketing Platform and work together.

mentioned alongside SA360 in 10% (1.5k) of relevant job posts

Campaign Manager 360 is used for ad serving and tracking, while SA360 manages search campaigns. They are both part of the Google Marketing Platform.

mentioned alongside SA360 in 26% (509) of relevant job posts

Google Marketing Platform (GMP) includes SA360, DV360, and CM360, making it a complementary suite of tools.

mentioned alongside SA360 in 98% (62) of relevant job posts

Which job functions mention SA360?

Job function

Jobs mentioning SA360

Orgs mentioning SA360

Marketing

0% (2.7k) job posts

271 organizations

Digital Marketing

1% (2.2k) job posts

582 organizations

Account Executive

0% (217) job posts

51 organizations

Marketing Operations

0% (54) job posts

11 organizations

Marketing Analyst

0% (37) job posts

22 organizations

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Which organizations are mentioning SA360?

Organization

Industry

Matching Teams

Matching People

Professional Services

Publicis Groupe

Professional Services

EssenceMediacom

Professional Services

Professional Services

Scientific and Technical Services

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