Microsoft Ads Insights

What is Microsoft Ads?

Microsoft Ads (formerly Bing Ads) is a pay-per-click (PPC) advertising platform that allows businesses to display advertisements to users on the Microsoft Search Network (Bing, Yahoo, and DuckDuckGo) and their partner sites. It's commonly used to drive traffic to websites, generate leads, and increase brand awareness through targeted advertising campaigns based on keywords, demographics, and other factors.

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What other technologies are related to Microsoft Ads?

Microsoft Ads Competitor Technologies

Google Ads

Google Ads is a direct competitor to Microsoft Ads, as both are platforms for online advertising on search engines and partner networks.

mentioned alongside Microsoft Ads in 4% (7.6k) of relevant job posts

Google Ads Editor

Google Ads Editor is a desktop application for managing Google Ads campaigns, and therefore a tool related to the competitor platform.

mentioned alongside Microsoft Ads in 17% (304) of relevant job posts

Apple Search Ads

Apple Search Ads competes for advertising spend, specifically for app promotion on the Apple App Store, making it an alternative advertising platform.

mentioned alongside Microsoft Ads in 11% (245) of relevant job posts

LinkedIn Ads

LinkedIn Ads offers advertising on the LinkedIn platform, providing an alternative channel for reaching a professional audience, and thus competing for ad spend.

mentioned alongside Microsoft Ads in 4% (771) of relevant job posts

Pinterest Ads

Pinterest Ads allows businesses to advertise on Pinterest, competing for advertising budgets.

mentioned alongside Microsoft Ads in 13% (191) of relevant job posts

Meta Ads

Meta Ads (Facebook/Instagram Ads) competes directly with Microsoft Ads for advertising budgets and audience reach.

mentioned alongside Microsoft Ads in 3% (737) of relevant job posts

Reddit Ads

Reddit Ads is an advertising platform that competes with Microsoft Ads for advertising spend.

mentioned alongside Microsoft Ads in 25% (72) of relevant job posts

Amazon Ads

Amazon Ads allows businesses to advertise on Amazon, competing for advertising budgets and e-commerce traffic.

mentioned alongside Microsoft Ads in 7% (232) of relevant job posts

Microsoft Ads Complementary Technologies

SA360

Search Ads 360 (SA360) is a platform for managing search marketing campaigns across multiple search engines, including Microsoft Ads and Google Ads, acting as a complementary tool.

mentioned alongside Microsoft Ads in 18% (899) of relevant job posts

Search Ads 360

Search Ads 360 (SA360) is a platform for managing search marketing campaigns across multiple search engines, including Microsoft Ads and Google Ads, acting as a complementary tool.

mentioned alongside Microsoft Ads in 18% (491) of relevant job posts

Microsoft Ads Editor

Microsoft Ads Editor is a desktop application for managing Microsoft Ads campaigns, serving as a complementary tool.

mentioned alongside Microsoft Ads in 65% (102) of relevant job posts