Search Ads 360 Insights

What is Search Ads 360?

Search Ads 360, formerly known as DoubleClick Search, is a search management platform that helps marketers manage and automate their search marketing campaigns across multiple search engines like Google Ads, Microsoft Advertising, and Yahoo! Japan. It provides features for campaign management, bid optimization, reporting, and attribution modeling to improve search performance and efficiency.

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What other technologies are related to Search Ads 360?

Search Ads 360 Competitor Technologies

Microsoft Advertising/Bing Ads

Microsoft Advertising (formerly Bing Ads) is a direct competitor as it provides a platform for managing search advertising campaigns on the Microsoft Search Network.

mentioned alongside Search Ads 360 in 91% (74) of relevant job posts

Microsoft Ads

Microsoft Ads is a direct competitor as it provides a platform for managing search advertising campaigns on the Microsoft Search Network.

mentioned alongside Search Ads 360 in 6% (491) of relevant job posts

Google Ads

Google Ads is a primary competitor because it offers a platform for managing search advertising campaigns on Google's search engine results pages (SERPs).

mentioned alongside Search Ads 360 in 1% (1.9k) of relevant job posts

Kenshoo

Kenshoo is a marketing platform that competes with SA360 by offering campaign management, automation, and optimization features across various search and social channels.

mentioned alongside Search Ads 360 in 8% (215) of relevant job posts

Marin

Marin Software is a cross-channel advertising platform that competes with SA360 by providing tools for managing and optimizing search, social, and display advertising campaigns.

mentioned alongside Search Ads 360 in 7% (174) of relevant job posts

Bing Ads

Bing Ads is a direct competitor as it provides a platform for managing search advertising campaigns on the Microsoft Search Network.

mentioned alongside Search Ads 360 in 3% (357) of relevant job posts

Microsoft Advertising

Microsoft Advertising is a direct competitor as it provides a platform for managing search advertising campaigns on the Microsoft Search Network.

mentioned alongside Search Ads 360 in 5% (132) of relevant job posts

Amazon Advertising

Amazon Advertising is a competitor as it offers search advertising capabilities within the Amazon marketplace. While the focus is e-commerce, it still takes ad spend from traditional search engines.

mentioned alongside Search Ads 360 in 4% (91) of relevant job posts

Search Ads 360 Complementary Technologies

Display and Video 360

DV360 is a demand-side platform (DSP) used for display, video, and other programmatic advertising, often used in conjunction with SA360 for a unified campaign management approach across search and display.

mentioned alongside Search Ads 360 in 67% (217) of relevant job posts

Display & Video 360

DV360 is a demand-side platform (DSP) used for display, video, and other programmatic advertising, often used in conjunction with SA360 for a unified campaign management approach across search and display.

mentioned alongside Search Ads 360 in 34% (295) of relevant job posts

Campaign Manager 360

Campaign Manager 360 is an ad server used for managing and tracking display campaigns. It is a complementary product within the Google Marketing Platform, often integrated with SA360.

mentioned alongside Search Ads 360 in 25% (270) of relevant job posts