Display & Video 360
**Display & Video 360**
What is Display & Video 360?
Display & Video 360 (DV360) is Google's demand-side platform (DSP) that allows advertisers to manage and execute digital advertising campaigns across various channels, including display, video, audio, and connected TV. It provides tools for planning, buying, measuring, and optimizing programmatic advertising. DV360 is commonly used by agencies and larger advertisers to consolidate their media buying, access a wide range of inventory sources (including Google Ad Manager, as well as third-party exchanges), and leverage advanced targeting options, reporting, and integrations with other Google Marketing Platform products.
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