Display & Video 360 Insights

What is Display & Video 360?

Display & Video 360 (DV360) is Google's demand-side platform (DSP) that allows advertisers to manage and execute digital advertising campaigns across various channels, including display, video, audio, and connected TV. It provides tools for planning, buying, measuring, and optimizing programmatic advertising. DV360 is commonly used by agencies and larger advertisers to consolidate their media buying, access a wide range of inventory sources (including Google Ad Manager, as well as third-party exchanges), and leverage advanced targeting options, reporting, and integrations with other Google Marketing Platform products.

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What other technologies are related to Display & Video 360?

Display & Video 360 Competitor Technologies

Xandr

Xandr is a demand-side platform (DSP) that competes with Display & Video 360 in providing programmatic advertising solutions.

mentioned alongside Display & Video 360 in 4% (70) of relevant job posts

Adform

Adform offers a DSP that is a direct competitor to Display & Video 360.

mentioned alongside Display & Video 360 in 4% (62) of relevant job posts

Amazon DSP

Amazon DSP is a competing demand-side platform (DSP).

mentioned alongside Display & Video 360 in 3% (81) of relevant job posts

Trade Desk

The Trade Desk is a major demand-side platform (DSP) that competes directly with Display & Video 360.

mentioned alongside Display & Video 360 in 2% (122) of relevant job posts

Display & Video 360 Complementary Technologies

Campaign Manager 360

Campaign Manager 360 (CM360) is often used in conjunction with Display & Video 360 (DV360) for ad serving, tracking, and reporting. It provides centralized campaign management across channels.

mentioned alongside Display & Video 360 in 26% (285) of relevant job posts

Search Ads 360

While focused on search advertising, Search Ads 360 can be integrated with DV360 to provide a unified view of marketing performance across search and display channels.

mentioned alongside Display & Video 360 in 11% (295) of relevant job posts

Campaign Manager

An older name for Campaign Manager 360, providing similar ad serving and tracking functionalities.

mentioned alongside Display & Video 360 in 7% (183) of relevant job posts