Amazon Advertising Insights

What is Amazon Advertising?

Amazon Advertising is a suite of advertising solutions offered by Amazon that enables businesses to reach Amazon customers on Amazon websites, apps, devices, and across the web. It encompasses various ad formats such as sponsored products, sponsored brands, sponsored display, and video ads, allowing advertisers to target specific audiences based on demographics, interests, and purchasing behavior to drive product sales and brand awareness.

Find organizations using Amazon Advertising on Sumble →

What other technologies are related to Amazon Advertising?

Amazon Advertising Competitor Technologies

Microsoft Advertising/Bing Ads

A competing advertising platform where businesses can bid on keywords to display ads in search results and on partner websites.

mentioned alongside Amazon Advertising in 93% (75) of relevant job posts

Walmart Connect

Walmart's advertising platform, enabling brands to reach customers on Walmart's website and app, thus competing for ad spend.

mentioned alongside Amazon Advertising in 22% (125) of relevant job posts

Criteo

A retargeting and advertising platform that helps businesses reach customers across the web, potentially diverting ad spend from Amazon Advertising.

mentioned alongside Amazon Advertising in 4% (163) of relevant job posts

Search Ads 360

A search management platform that allows advertisers to manage search campaigns across multiple search engines, including Google, thus competing for ad spend.

mentioned alongside Amazon Advertising in 3% (91) of relevant job posts

Google Ads

Google's advertising platform, where businesses can bid on keywords to display ads in search results and on partner websites, a direct competitor for ad budgets.

mentioned alongside Amazon Advertising in 0% (530) of relevant job posts

Trade Desk

An independent demand-side platform (DSP) that competes with Amazon DSP for programmatic advertising spend.

mentioned alongside Amazon Advertising in 1% (83) of relevant job posts

Bing Ads

A competing advertising platform where businesses can bid on keywords to display ads in search results and on partner websites.

mentioned alongside Amazon Advertising in 1% (74) of relevant job posts

DV360

Google's enterprise-level DSP which competes with Amazon DSP for programmatic advertising spend.

mentioned alongside Amazon Advertising in 1% (75) of relevant job posts