Tech Insights
Sponsored Brands

Sponsored Brands

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What is Sponsored Brands?

Sponsored Brands, formerly known as Headline Search Ads, are cost-per-click ads that appear in prominent locations on Amazon search results pages and product detail pages. They typically feature a brand logo, a custom headline, and up to three products. Sponsored Brands help brands increase awareness, drive traffic to their product pages or Amazon Store, and boost sales. They are used by brands to showcase their product portfolio and differentiate themselves from competitors.

What other technologies are related to Sponsored Brands?

Sponsored Brands Competitor Technologies

Sponsored Products is another ad type on Amazon that competes for ad placements and budget.
mentioned alongside Sponsored Brands in 80% (489) of relevant job posts
Sponsored Display is another ad type on Amazon that competes for ad placements and budget.
mentioned alongside Sponsored Brands in 90% (339) of relevant job posts

Sponsored Brands Complementary Technologies

Helium 10 is a suite of tools that helps sellers optimize their product listings and advertising campaigns, and is thus complementary.
mentioned alongside Sponsored Brands in 6% (107) of relevant job posts
Jungle Scout is a suite of tools that helps sellers with product research and listing optimization, which can improve the effectiveness of advertising campaigns and is thus complementary.
mentioned alongside Sponsored Brands in 6% (61) of relevant job posts
Amazon DSP allows advertisers to programmatically buy display ads, audio ads, and video ads both on and off Amazon, and thus complements Sponsored Brands.
mentioned alongside Sponsored Brands in 3% (87) of relevant job posts

Which organizations are mentioning Sponsored Brands?

Organization
Industry
Matching Teams
Matching People
Sponsored Brands
Walmart Connect
Scientific and Technical Services

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