Tech Insights
Sponsored Display

Sponsored Display

Last updated , generated by Sumble
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What is Sponsored Display?

Sponsored Display is an Amazon advertising solution that allows advertisers to reach relevant audiences both on and off Amazon. It automates ad creation, enabling advertisers to quickly generate ads that are dynamically optimized for performance. It's commonly used to increase brand awareness, drive product consideration, and generate sales by targeting shoppers based on their browsing and purchasing behavior, as well as specific product or category interests.

What other technologies are related to Sponsored Display?

Sponsored Display Competitor Technologies

Sponsored Brands is another type of ad campaign on Amazon, competing for advertising budget and visibility.
mentioned alongside Sponsored Display in 57% (339) of relevant job posts
Sponsored Products is another type of ad campaign on Amazon, competing for advertising budget and visibility.
mentioned alongside Sponsored Display in 48% (292) of relevant job posts
Amazon DSP allows advertisers to programmatically buy display ads, video ads, and audio ads both on and off Amazon, competing for advertising budget with Sponsored Display but with more targeting options.
mentioned alongside Sponsored Display in 2% (61) of relevant job posts
Google Ads competes for overall advertising budgets, although it targets a different audience off Amazon.
mentioned alongside Sponsored Display in 0% (54) of relevant job posts

Sponsored Display Complementary Technologies

Helium 10 is a suite of tools that help sellers optimize their listings and advertising campaigns, making it complementary to Sponsored Display.
mentioned alongside Sponsored Display in 4% (63) of relevant job posts
Amazon Seller Central is the platform where sellers manage their products and advertising campaigns, making it necessary for using Sponsored Display.
mentioned alongside Sponsored Display in 1% (52) of relevant job posts

Which organizations are mentioning Sponsored Display?

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