Tech Insights

Sponsored Products

Last updated May 16, 2025, generated by Sumble

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What is Sponsored Products?

Sponsored Products are advertisements for individual product listings on e-commerce platforms, primarily used to increase product visibility and drive sales. Sellers bid on keywords related to their products, and when a customer searches for those keywords, the sponsored product ad may appear alongside or within organic search results. Clicking on the ad leads the customer directly to the product page.

Find organizations using Sponsored Products on Sumble →

What other technologies are related to Sponsored Products?

Sponsored Products Competitor Technologies

Sponsored Brands

Sponsored Brands is another type of advertising offered by Amazon, making it a direct competitor to Sponsored Products.

mentioned alongside Sponsored Products in 83% (489) of relevant job posts

Sponsored Display

Sponsored Display is another advertising solution from Amazon that competes with Sponsored Products for advertising budget and placements.

mentioned alongside Sponsored Products in 78% (292) of relevant job posts

Amazon DSP (Demand-Side Platform) is a more advanced advertising option that allows advertisers to buy display ads programmatically, and is an alternative to Sponsored Products.

mentioned alongside Sponsored Products in 3% (85) of relevant job posts

DSP (Demand-Side Platform) is a more advanced advertising option that allows advertisers to buy display ads programmatically, and is an alternative to Sponsored Products.

mentioned alongside Sponsored Products in 0% (63) of relevant job posts

Sponsored Products Complementary Technologies

Amazon Advertising Console

The Amazon Advertising Console is the platform where Sponsored Products campaigns are managed, making it a complementary tool.

mentioned alongside Sponsored Products in 14% (60) of relevant job posts

Helium 10 is a suite of tools that helps sellers optimize their product listings and advertising campaigns, including Sponsored Products. It enhances the use of Sponsored Products.

mentioned alongside Sponsored Products in 6% (104) of relevant job posts

Amazon Seller Central

Amazon Seller Central is the platform sellers use to manage their products and sales on Amazon. It is complementary because Sponsored Products is used to advertise those products.

mentioned alongside Sponsored Products in 3% (124) of relevant job posts

Which job functions mention Sponsored Products?

Job function

Jobs mentioning Sponsored Products

Orgs mentioning Sponsored Products

Marketing

0% (228) job posts

107 organizations

Sales

0% (58) job posts

3 organizations

Account Executive

0% (52) job posts

31 organizations

Digital Marketing

0% (28) job posts

19 organizations

Brand Marketing

0% (7) job posts

7 organizations

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Which organizations are mentioning Sponsored Products?

Organization

Industry

Matching Teams

Matching People

Walmart Connect

Scientific and Technical Services

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