Kenshoo
What is Kenshoo?
Kenshoo was a marketing technology company providing a platform for managing and optimizing digital marketing campaigns across various channels, including search, social, and e-commerce. It enabled marketers to automate processes, analyze performance, and make data-driven decisions to improve ROI. Kenshoo was commonly used for bid management, campaign creation, reporting, and attribution modeling. The company was acquired by OneSearch in 2022.
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