What is Click Equations?

Click Equations was a company that developed bid management and optimization software for search engine marketing (SEM). Their platform provided tools for managing pay-per-click (PPC) advertising campaigns, including keyword analysis, bid optimization, and performance tracking. The company was acquired by ChannelAdvisor in 2011 and the Click Equations technology was integrated into ChannelAdvisor's broader digital marketing platform. It's main use was to improve return on investment in search engine marketing by automating and optimizing bids and campaign settings.