We found 3,423 companies that use Google Keyword Planner. 1,879 of them name it in their own job posts, and the rest through employees' public profiles. Hiring for it is growing, with 781 job posts naming it from October 2025 to August 2026. Digital marketing teams are its most common home.
Which companies name Google Keyword Planner in the most job posts?
IPG Mediabrands Thailand, Mason and Walter Learning are among the companies with the most job posts naming Google Keyword Planner. Walter Learning is the newest of the five companies in the table, with its first job post naming it in February 2024.
CompanyPostsRecent job post
IPG Mediabrands ThailandProfessional Services · first seen Sep 202366
"Adept in using industry tools and resources such as AQX, CMV, GFK, GWI, SimilarWeb, Google Analytics, with basic planning skills on Meta, Tiktok and Google Keyword Planner."Assistant Media Manager, Aug 27, 2026
MasonProfessional Services · first seen Sep 202265
"Demonstrable experience with keyword research tools such as Google Keyword Planner and SEMRush."Performance Marketing Manager, Jul 5, 2025
Walter LearningProfessional Services · first seen Feb 202459
"Vous maîtrisez les outils suivants : Google Analytics, Google Search Console, ahrefs/SEMRush, Google Keyword Planner et Excel (Google Data Studio serait un plus)"seo manager f/h, Jun 3, 2025
KINESSOProfessional Services · first seen Dec 202354
"Experience with tools: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner."Account Manager, Retail Media, Dec 16, 2025
Online Marketing GurusProfessional Services · first seen May 202336
"…Analytics & Google Tag Manager, SEMRush, Search Console / Webmaster Tools, AHRefs, Google Keyword Planner, etc"seo consultant - philippines, Jun 22, 2026
What else do we know about Google Keyword Planner?
Is hiring for Google Keyword Planner growing?
A larger share of job posts mentioned Google Keyword Planner from June to August 2026 than from March to May: 0.40 in every 10,000 job posts, up from 0.36. From October to December 2025 it was 0.47.
Show the data
Month
Job posts naming Google Keyword Planner
All job posts
Per 10,000
Oct 2025
66
1,413,673
0.47
Nov 2025
76
1,822,119
0.42
Dec 2025
69
1,236,103
0.56
Jan 2026
74
1,828,002
0.40
Feb 2026
79
1,856,647
0.43
Mar 2026
66
1,850,711
0.36
Apr 2026
57
1,728,886
0.33
May 2026
73
1,821,509
0.40
Jun 2026
69
1,909,496
0.36
Jul 2026
76
1,815,180
0.42
Aug 2026
76
1,835,698
0.41
How many companies named Google Keyword Planner in a job post for the first time in recent months?
Google Keyword Planner showed up in job posts at 99 companies for the first time from June to August 2026, and 73 in the three months before. Over the 11 months from October 2025, 309 companies posted their first job naming it.
March to May 202673
June to August 202699
October 2025 to August 2026309
Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.
How do we know which companies use Google Keyword Planner?
1,879 of the 3,423 companies name Google Keyword Planner in their own job posts. The other 1,544 show up because employees list it on their profiles. 76 show up in both job posts and employees' profiles.
How we knowCompaniesShare
Job posts name Google Keyword Planner
1,87955%
Employees' profiles list Google Keyword Planner
1,54445%
3,423 companies. Each is counted once, under the strongest evidence we have for it.
What size are the companies that use Google Keyword Planner?
Companies with fewer than 50 employees are 2.1 times as common among Google Keyword Planner users as on the typical tech page. The second-largest group is companies with 50 to 999 employees, at 37%.
Share of its companies
Typical tech page
ShareTypical
Under 50 employees
46%22%
50 to 999
37%38%
1,000 to 5,000
8.9%17%
Over 5,000
8.7%23%
Where are Google Keyword Planner companies based?
Google Keyword Planner companies are spread across 87 countries and territories. India leads with 32%, then the United States with 27%. Germany is less common than usual, at 2.4% against 4.4% on the typical tech page.
ShareTypical
India
32%6.9%
United States
27%43%
United Kingdom
6.2%6.4%
Canada
3.5%3.6%
Pakistan
2.9%0.43%
Germany
2.4%4.4%
Companies in 87 countries and territories. Shares are of companies with a known headquarters country.
Show the data
Country
Companies
Share
Typical tech page
India
1,040
32%
6.9%
United States
863
27%
43%
United Kingdom
198
6.2%
6.4%
Canada
112
3.5%
3.6%
Pakistan
93
2.9%
0.43%
Germany
77
2.4%
4.4%
Which teams work with Google Keyword Planner?
The teams named most often in Google Keyword Planner job posts are digital marketing, marketing and SEO. Dynamic marketing and content teams follow.
TeamCompanies
Digital marketing
105
Marketing
82
SEO
63
Dynamic marketing
12
Content
10
Growth
9
What else do Google Keyword Planner companies use?
Compared with companies of the same size, Google Keyword Planner companies stand out for using Ubersuggest and WPBakery. Among the tools listed here, SEMrush is the most widely used, at 84% of Google Keyword Planner companies.
Share of the 1,683 Google Keyword Planner companies counted here whose job posts also name the tool
Typical for companies the same size
Which companies started naming Google Keyword Planner in job posts recently?
From April to August 2026, 63 companies with 50 or more employees posted their first job naming Google Keyword Planner: 49 commercial, 5 mid-market and 9 enterprise. AP Guru and CodeAce IT Solutions LLP lead the new commercial companies, with 5 job posts each from April to August.
Companies that named Google Keyword Planner in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.
Which roles mention Google Keyword Planner most?
SEO is the role behind 45% of the job posts that mention Google Keyword Planner. Content Creator is second, at 14%.
RoleSharePosts
SEO
45%355
Content Creator
14%110
Digital Marketing
13%98
Performance Marketing
10%78
Marketing
1.8%14
Content Marketing
1%8
Show the data
Role
Share
Oct 2025 to Aug 2026
Mar to May 2026
Jun to Aug 2026
SEO
45%
355
92
107
Content Creator
14%
110
31
13
Digital Marketing
13%
98
23
26
Performance Marketing
10%
78
8
28
Marketing
1.8%
14
5
4
Content Marketing
1%
8
2
4
About this data
Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.
Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.
Sumble has a free plan, and the same data is available through its API and MCP server.
A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.
Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.
