Google Keyword Planner Insights

What is Google Keyword Planner?

Google Keyword Planner is a free tool within Google Ads that helps users research keywords for their search campaigns. It's commonly used to discover new keywords, analyze keyword trends, determine search volume, and estimate bids. This allows users to plan effective advertising strategies and organic SEO by identifying high-potential keywords relevant to their business.

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What other technologies are related to Google Keyword Planner?

Google Keyword Planner Competitor Technologies

Microsoft Advertising/Bing Ads

An advertising platform, similar to Google Ads, where businesses can bid on keywords to display ads in search results. It competes directly with Google Keyword Planner.

mentioned alongside Google Keyword Planner in 95% (77) of relevant job posts

SEMrush

A comprehensive SEO tool that offers keyword research, competitor analysis, and site auditing features, providing overlapping functionality with Google Keyword Planner.

mentioned alongside Google Keyword Planner in 3% (1.7k) of relevant job posts

Ahrefs/SEMRush

A suite of SEO tools including keyword research and rank tracking that provides similar services.

mentioned alongside Google Keyword Planner in 68% (67) of relevant job posts

Ahrefs

A comprehensive SEO toolset, Ahrefs offers keyword research, backlink analysis, and competitive analysis features that overlap with Google Keyword Planner's functionalities.

mentioned alongside Google Keyword Planner in 3% (1k) of relevant job posts

Moz

Provides SEO tools including keyword research, rank tracking, and site auditing, making it a competitor to Google Keyword Planner.

mentioned alongside Google Keyword Planner in 3% (455) of relevant job posts

Ubersuggest

A keyword research tool that provides keyword suggestions, content ideas, and competitive analysis, serving as a competitor to Google Keyword Planner.

mentioned alongside Google Keyword Planner in 10% (91) of relevant job posts

SpyFu

A competitor analysis tool that focuses on keyword research and competitive intelligence, competing with Google Keyword Planner.

mentioned alongside Google Keyword Planner in 8% (64) of relevant job posts

SEM Rush

A comprehensive SEO tool that offers keyword research, competitor analysis, and site auditing features, providing overlapping functionality with Google Keyword Planner.

mentioned alongside Google Keyword Planner in 3% (103) of relevant job posts

Google Keyword Planner Complementary Technologies

Google Search Console

A free Google tool that provides data and insights about a website's performance in Google Search, offering organic search data that complements the paid search data from Google Keyword Planner.

mentioned alongside Google Keyword Planner in 3% (1.1k) of relevant job posts

Google Analytics

A web analytics service that tracks and reports website traffic. Its data complements the keyword planning data from Google Keyword Planner.

mentioned alongside Google Keyword Planner in 0% (2k) of relevant job posts

Google Trends

A tool that shows the popularity of search terms over time, providing valuable context for keyword research performed with Google Keyword Planner.

mentioned alongside Google Keyword Planner in 4% (160) of relevant job posts