Adobe Analytics
**Adobe Analytics**
What is Adobe Analytics?
Adobe Analytics is a web analytics platform provided by Adobe as part of the Adobe Experience Cloud. It is used to track and analyze online marketing campaigns, web traffic, and user behavior on websites and mobile apps. Businesses leverage it for insights into customer journeys, marketing ROI, and to optimize their digital experiences based on data-driven decisions. Common use cases include reporting on website performance, identifying user segments, performing cohort analysis, and tracking conversions.
What other technologies are related to Adobe Analytics?
Adobe Analytics Competitor Technologies
Adobe Analytics Complementary Technologies
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