What is Adobe Launch?

Adobe Launch (now Adobe Experience Platform Launch) is a tag management system (TMS) that allows marketers and developers to manage and deploy marketing and analytics technologies on websites and mobile apps. It simplifies the process of adding and updating tags (snippets of code) without modifying the site's code directly. It's commonly used for implementing analytics tools like Adobe Analytics and Google Analytics, marketing pixels for advertising platforms, and other third-party services. Launch provides a user-friendly interface, version control, and collaboration features to streamline tag management workflows.