Adobe Launch Insights

What is Adobe Launch?

Adobe Launch (now Adobe Experience Platform Launch) is a tag management system (TMS) that allows marketers and developers to manage and deploy marketing and analytics technologies on websites and mobile apps. It simplifies the process of adding and updating tags (snippets of code) without modifying the site's code directly. It's commonly used for implementing analytics tools like Adobe Analytics and Google Analytics, marketing pixels for advertising platforms, and other third-party services. Launch provides a user-friendly interface, version control, and collaboration features to streamline tag management workflows.

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What other technologies are related to Adobe Launch?

Adobe Launch Competitor Technologies

Tealium

Tealium is a Customer Data Platform (CDP) with tag management capabilities, competing directly with Adobe Launch in the tag management space.

mentioned alongside Adobe Launch in 17% (1.1k) of relevant job posts

Tealium IQ

Tealium IQ is Tealium's tag management system, directly competing with Adobe Launch in the tag management space.

mentioned alongside Adobe Launch in 47% (368) of relevant job posts

Ensighten

Ensighten was a tag management system that competed with Adobe Launch. However, Ensighten was acquired by another company and has been sunsetted.

mentioned alongside Adobe Launch in 43% (373) of relevant job posts

Google Tag Manager

Google Tag Manager (GTM) is a widely used tag management system and a direct competitor to Adobe Launch.

mentioned alongside Adobe Launch in 4% (1.7k) of relevant job posts

Adobe DTM

Adobe Dynamic Tag Management (DTM) was Adobe's previous tag management system, now superseded by Adobe Launch. Therefore, it is a competitor as it does the same thing, but it's a legacy product.

mentioned alongside Adobe Launch in 29% (117) of relevant job posts

DTM

DTM is an abbreviation for Adobe Dynamic Tag Management (DTM) was Adobe's previous tag management system, now superseded by Adobe Launch. Therefore, it is a competitor as it does the same thing, but it's a legacy product.

mentioned alongside Adobe Launch in 23% (137) of relevant job posts

GTM

GTM is an abbreviation for Google Tag Manager, which is a widely used tag management system and a direct competitor to Adobe Launch.

mentioned alongside Adobe Launch in 4% (458) of relevant job posts

Adobe Launch Complementary Technologies

Adobe Target

Adobe Target is a leading A/B testing and personalization platform that is often integrated with Adobe Launch for deploying experiments and personalizing user experiences.

mentioned alongside Adobe Launch in 15% (1.5k) of relevant job posts

Adobe Analytics

Adobe Analytics is a web analytics platform that is often integrated with Adobe Launch for tracking user behavior and measuring the performance of websites and applications.

mentioned alongside Adobe Launch in 7% (3.2k) of relevant job posts

Adobe Experience Platform

Adobe Experience Platform (AEP) is Adobe's data management platform. Launch is used to deploy AEP WebSDK and collect data for AEP.

mentioned alongside Adobe Launch in 13% (468) of relevant job posts