What is Ensighten?

Ensighten (now part of Crownpeak) was a provider of enterprise tag management solutions. Their platform, Ensighten Manage, allowed marketers and web developers to centrally manage and deploy marketing tags (like analytics, advertising, and personalization tools) across websites, mobile apps, and other digital touchpoints. This simplified tag deployment, improved site performance by reducing tag bloat, and enhanced data governance. Common use cases included improving website load times, enhancing data accuracy for marketing analytics, and enabling faster deployment of new marketing technologies.