Dynamic Tag Manager
What is Dynamic Tag Manager?
Dynamic Tag Management (DTM) is a system that allows marketers and web analysts to manage and deploy marketing and analytics tags (JavaScript code snippets) on a website without directly modifying the site's code. It provides a centralized interface for adding, editing, and removing tags for services like web analytics, advertising pixels, and marketing automation platforms. This simplifies the deployment process, reduces the need for developer involvement, and enables faster and more agile marketing campaigns. It is used to manage analytics tags, marketing pixels, and other third-party scripts to track user behavior, measure campaign performance, and personalize website content.
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