Tech Insights

Google Tag Manager

Last updated May 14, 2025, generated by Sumble

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What is Google Tag Manager?

Google Tag Manager (GTM) is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. It is commonly used to manage marketing and analytics tags (e.g., Google Analytics, Google Ads conversion tracking, Facebook Pixel) without requiring code changes on the website itself. This enables marketers to deploy and test tags faster, improving marketing agility and reducing reliance on developers for simple tracking updates.

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What other technologies are related to Google Tag Manager?

Google Tag Manager Competitor Technologies

Tag management system that offers similar functionality to Google Tag Manager.

mentioned alongside Google Tag Manager in 41% (1.7k) of relevant job posts

Tag management system that offers similar functionality to Google Tag Manager.

mentioned alongside Google Tag Manager in 33% (2k) of relevant job posts

Tag management system that offers similar functionality to Google Tag Manager.

mentioned alongside Google Tag Manager in 58% (507) of relevant job posts

Tag management system that offers similar functionality to Google Tag Manager.

mentioned alongside Google Tag Manager in 54% (422) of relevant job posts

Google Tag Manager Complementary Technologies

Google Analytics

Web analytics platform used to track and report website traffic. Commonly implemented via GTM.

mentioned alongside Google Tag Manager in 8% (34.3k) of relevant job posts

Online advertising platform that integrates with GTM for conversion tracking and remarketing.

mentioned alongside Google Tag Manager in 9% (16.2k) of relevant job posts

Google Analytics 4

The latest version of Google Analytics. Commonly implemented via GTM.

mentioned alongside Google Tag Manager in 34% (4.2k) of relevant job posts

Which job functions mention Google Tag Manager?

Job function

Jobs mentioning Google Tag Manager

Orgs mentioning Google Tag Manager

Sales, Marketing, Customer Support & Business Development

0% (23.6k) job posts

15 organizations

Marketing

1% (20.4k) job posts

3.9k organizations

Digital Marketing

3% (12.1k) job posts

5.3k organizations

Marketing Operations

4% (2.1k) job posts

318 organizations

Marketing Analyst

4% (1.5k) job posts

773 organizations

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Which organizations are mentioning Google Tag Manager?

Organization

Industry

Matching Teams

Matching People

Professional Services

Other Services (except Public Administration)

Manufacturing

Professional Services

Professional Services

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