Google Tag Manager
**Google Tag Manager**
What is Google Tag Manager?
Google Tag Manager (GTM) is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. It is commonly used to manage marketing and analytics tags (e.g., Google Analytics, Google Ads conversion tracking, Facebook Pixel) without requiring code changes on the website itself. This enables marketers to deploy and test tags faster, improving marketing agility and reducing reliance on developers for simple tracking updates.
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