79,234 companies use Google Tag Manager, based on their job posts and their employees' public profiles. Its share of job posts is growing, and 21,614 job posts named it from October 2025 to August 2026. It comes up most in Performance Marketing job posts.
Which companies name Google Tag Manager in the most job posts?
Among the companies with the most job posts naming Google Tag Manager are dentsu (228), Publicis Groupe (189) and EPAM Systems (170). ZweiDigital is the newest of the five companies in the table, with its first job post naming it in December 2023.
CompanyPostsPeopleRecent job post
dentsuProfessional Services · first seen May 2023228271
"Habilidades en Web Analytics, ecosistema de Ad tech, Martech, adobe analytics, google tag manager, data studio, power BI, segment."Data Insights Expert Bilingue, Nov 1, 2026
Publicis GroupeProfessional Services · first seen Jan 2023189378
"Configure, implement, and maintain tracking solutions through Google Tag Manager (GTM), including tags, triggers, and variables for events, conversions, and key digital interactions across…"web analyst, Aug 19, 2026
EPAM SystemsProfessional Services · first seen Oct 202217079
"Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager"Senior Web & Digital Analyst, Oct 21, 2026
ZweiDigitalProfessional Services · first seen Dec 20231433
"Du konntest bereits Erfahrungen mit verschiedenen Systemen, wie Salesforce, Hubspot, WordPress, Google-Analytics, Google Tag Manager etc."Performance Marketing Manager for B2B (m/f/d), Nov 4, 2026
AccentureProfessional Services · first seen Jan 2023131300
"Minimum of 3+ years of experience using, implementing, and/or customizing digital analytics and tag management solutions (e.g., Adobe Launch, Google Tag Manager, Tealium, etc.)"digital analytics consultant, Oct 23, 2026
A larger share of job posts mentioned Google Tag Manager from June to August 2026 than from March to May: 12 in every 10,000 job posts, up from 11. From October to December 2025 it was 12.
Show the data
Month
Job posts naming Google Tag Manager
All job posts
Per 10,000
Oct 2025
1,583
1,413,673
11
Nov 2025
2,251
1,822,119
12
Dec 2025
1,500
1,236,103
12
Jan 2026
2,124
1,828,002
12
Feb 2026
2,073
1,856,647
11
Mar 2026
1,996
1,850,711
11
Apr 2026
1,899
1,728,886
11
May 2026
1,780
1,821,509
9.8
Jun 2026
2,026
1,909,496
11
Jul 2026
2,219
1,815,180
12
Aug 2026
2,163
1,835,698
12
How many companies named Google Tag Manager in a job post for the first time in recent months?
2,123 companies named Google Tag Manager in a job post for the first time from June to August 2026, against 1,536 from March to May. That brings the companies naming it for the first time since October 2025 to 6,513, through August 2026.
March to May 20261,536
June to August 20262,123
October 2025 to August 20266,513
Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.
How do we know which companies use Google Tag Manager?
32,362 of the 79,234 companies name Google Tag Manager in their own job posts. The other 46,872 show up because employees list it on their profiles. 10,293 show up in both job posts and employees' profiles.
How we knowCompaniesShare
Job posts name Google Tag Manager
32,36241%
Employees' profiles list Google Tag Manager
46,87259%
79,234 companies. Each is counted once, under the strongest evidence we have for it.
What size are the companies that use Google Tag Manager?
Smaller companies stand out among Google Tag Manager users: companies with fewer than 50 employees are 46% of them, against 22% on the typical tech page. The second-largest group is companies with 50 to 999 employees, at 41%.
Share of its companies
Typical tech page
ShareTypical
Under 50 employees
46%22%
50 to 999
41%38%
1,000 to 5,000
8.9%17%
Over 5,000
4.1%23%
Where are Google Tag Manager companies based?
Brazil is 1.4 times as common among Google Tag Manager companies as on the typical tech page, at 4%. The United States leads overall with 27%. India is second, at 9.6%.
ShareTypical
United States
27%43%
India
9.6%6.9%
United Kingdom
6.8%6.4%
Germany
5.2%4.4%
France
4.1%4.6%
Brazil
4%2.8%
Companies in 178 countries and territories. Shares are of companies with a known headquarters country.
Show the data
Country
Companies
Share
Typical tech page
United States
20,293
27%
43%
India
7,271
9.6%
6.9%
United Kingdom
5,127
6.8%
6.4%
Germany
3,913
5.2%
4.4%
France
3,090
4.1%
4.6%
Brazil
2,988
4%
2.8%
Which teams work with Google Tag Manager?
Marketing teams are by far the most common home for Google Tag Manager, at 1,801 companies. Next come digital marketing teams (753 companies) and digital teams (320).
TeamCompanies
Marketing
1,801
Digital marketing
753
Digital
320
Performance marketing
259
SEO
229
Analytics
196
What else do Google Tag Manager companies use?
Compared with companies of the same size, Google Tag Manager companies stand out for using Microsoft Ads and Screaming Frog. Among the tools listed here, Google Search Console is the most widely used, at 38% of Google Tag Manager companies.
Share of the 29,472 Google Tag Manager companies counted here whose job posts also name the tool
Typical for companies the same size
Which companies started naming Google Tag Manager in job posts recently?
1,403 companies with 50 or more employees picked up Google Tag Manager in their job posts from April to August 2026. Another 27 were AI-native companies, which we list separately.
Companies that named Google Tag Manager in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.
Which roles mention Google Tag Manager most?
Performance Marketing and Digital Marketing roles account for 42% of the job posts that name Google Tag Manager. The top four roles cover 52% of these job posts.
RoleSharePosts
Performance Marketing
25%5,396
Digital Marketing
17%3,604
Data Analyst
5.7%1,238
SEO
4.4%958
Marketing Analyst
4.2%914
Marketing
3.6%778
Show the data
Role
Share
Oct 2025 to Aug 2026
Mar to May 2026
Jun to Aug 2026
Performance Marketing
25%
5,396
1,346
1,679
Digital Marketing
17%
3,604
872
1,004
Data Analyst
5.7%
1,238
327
296
SEO
4.4%
958
204
276
Marketing Analyst
4.2%
914
238
223
Marketing
3.6%
778
191
197
Which project themes come up in Google Tag Manager job posts?
Digital transformation is the broadest theme in Google Tag Manager job posts (1,688); the most common specific one is Data Infrastructure Migration, at 283. Frontend Migration is next, in 168 job posts.
Project themeJob posts
Digital Transformation1,688
Data Infrastructure Migration283
Frontend Migration168
Generative AI49
About this data
Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.
Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.
Sumble has a free plan, and the same data is available through its API and MCP server.
A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.
Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.
