# Companies using Google Tag Manager

79,234 companies use Google Tag Manager, based on their job posts and their employees' public profiles. Its share of job posts is growing, and 21,614 job posts named it from October 2025 to August 2026. It comes up most in Performance Marketing job posts.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Google Tag Manager in the most job posts?

Among the companies with the most job posts naming Google Tag Manager are dentsu (228), Publicis Groupe (189) and EPAM Systems (170). ZweiDigital is the newest of the five companies in the table, with its first job post naming it in December 2023.

| Company | Job posts | People | Recent job post |
|---|---:|---:|---|
| [dentsu](https://sumble.com/orgs/dentsu) | 228 | 271 | "Habilidades en Web Analytics, ecosistema de Ad tech, Martech, adobe analytics, google tag manager, data studio, power BI, segment." (Data Insights Expert Bilingue, Nov 1, 2026) |
| [Publicis Groupe](https://sumble.com/orgs/publicis-groupe) | 189 | 378 | "Configure, implement, and maintain tracking solutions through Google Tag Manager (GTM), including tags, triggers, and variables for events, conversions, and key digital interactions across…" (web analyst, Aug 19, 2026) |
| [EPAM Systems](https://sumble.com/orgs/epam-systems) | 170 | 79 | "Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager" (Senior Web & Digital Analyst, Oct 21, 2026) |
| [ZweiDigital](https://sumble.com/orgs/zweidigital) | 143 | 3 | "Du konntest bereits Erfahrungen mit verschiedenen Systemen, wie Salesforce, Hubspot, WordPress, Google-Analytics, Google Tag Manager etc." (Performance Marketing Manager for B2B (m/f/d), Nov 4, 2026) |
| [Accenture](https://sumble.com/orgs/accenture) | 131 | 300 | "Minimum of 3+ years of experience using, implementing, and/or customizing digital analytics and tag management solutions (e.g., Adobe Launch, Google Tag Manager, Tealium, etc.)" (digital analytics consultant, Oct 23, 2026) |

## Is hiring for Google Tag Manager growing?

A larger share of job posts mentioned Google Tag Manager from June to August 2026 than from March to May: 12 in every 10,000 job posts, up from 11. From October to December 2025 it was 12.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 1,583 | 1,413,673 | 11 |
| Nov 2025 | 2,251 | 1,822,119 | 12 |
| Dec 2025 | 1,500 | 1,236,103 | 12 |
| Jan 2026 | 2,124 | 1,828,002 | 12 |
| Feb 2026 | 2,073 | 1,856,647 | 11 |
| Mar 2026 | 1,996 | 1,850,711 | 11 |
| Apr 2026 | 1,899 | 1,728,886 | 11 |
| May 2026 | 1,780 | 1,821,509 | 9.8 |
| Jun 2026 | 2,026 | 1,909,496 | 11 |
| Jul 2026 | 2,219 | 1,815,180 | 12 |
| Aug 2026 | 2,163 | 1,835,698 | 12 |

## How many companies named Google Tag Manager in a job post for the first time in recent months?

2,123 companies named Google Tag Manager in a job post for the first time from June to August 2026, against 1,536 from March to May. That brings the companies naming it for the first time since October 2025 to 6,513, through August 2026.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 1,536 |
| June to August 2026 | 2,123 |
| October 2025 to August 2026 | 6,513 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Google Tag Manager?

32,362 of the 79,234 companies name Google Tag Manager in their own job posts. The other 46,872 show up because employees list it on their profiles. 10,293 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Google Tag Manager | 32,362 | 41% |
| Employees' profiles list Google Tag Manager | 46,872 | 59% |

## What size are the companies that use Google Tag Manager?

Smaller companies stand out among Google Tag Manager users: companies with fewer than 50 employees are 46% of them, against 22% on the typical tech page. The second-largest group is companies with 50 to 999 employees, at 41%.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 46% | 22% |
| 50 to 999 | 41% | 38% |
| 1,000 to 5,000 | 8.9% | 17% |
| Over 5,000 | 4.1% | 23% |

## Where are Google Tag Manager companies based?

Brazil is 1.4 times as common among Google Tag Manager companies as on the typical tech page, at 4%. The United States leads overall with 27%. India is second, at 9.6%.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 20,293 | 27% | 43% |
| India | 7,271 | 9.6% | 6.9% |
| United Kingdom | 5,127 | 6.8% | 6.4% |
| Germany | 3,913 | 5.2% | 4.4% |
| France | 3,090 | 4.1% | 4.6% |
| Brazil | 2,988 | 4% | 2.8% |

## Which teams work with Google Tag Manager?

Marketing teams are by far the most common home for Google Tag Manager, at 1,801 companies. Next come digital marketing teams (753 companies) and digital teams (320).

| Team | Companies |
|---|---:|
| Marketing | 1,801 |
| Digital marketing | 753 |
| Digital | 320 |
| Performance marketing | 259 |
| SEO | 229 |
| Analytics | 196 |

## Which roles mention Google Tag Manager most?

Performance Marketing and Digital Marketing roles account for 42% of the job posts that name Google Tag Manager. The top four roles cover 52% of these job posts.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Performance Marketing | 25% | 5,396 | 1,346 | 1,679 |
| Digital Marketing | 17% | 3,604 | 872 | 1,004 |
| Data Analyst | 5.7% | 1,238 | 327 | 296 |
| SEO | 4.4% | 958 | 204 | 276 |
| Marketing Analyst | 4.2% | 914 | 238 | 223 |
| Marketing | 3.6% | 778 | 191 | 197 |

## Which companies started naming Google Tag Manager in job posts recently?

1,403 companies with 50 or more employees picked up Google Tag Manager in their job posts from April to August 2026. Another 27 were AI-native companies, which we list separately.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| AI native | [Steps AI](https://sumble.com/orgs/stepsai-aide) | 5 |
| AI native | [WP SEO AI](https://sumble.com/orgs/seoai) | 2 |
| AI native | [Xapien](https://sumble.com/orgs/digital-insight-technologies) | 2 |
| AI native | [XTEN-AV](https://sumble.com/orgs/xtenav) | 2 |
| AI native | [NYB AI](https://sumble.com/orgs/nanyang-biologics) | 2 |
| Commercial | [EbizON](https://sumble.com/orgs/ebizon) | 11 |
| Commercial | [markilux GmbH + Co. KG](https://sumble.com/orgs/markilux-gmbh-co-kg) | 8 |
| Commercial | [DC Thomson](https://sumble.com/orgs/d-c-thomson-&-co) | 7 |
| Commercial | [PeopleCert](https://sumble.com/orgs/peoplecert) | 7 |
| Commercial | [Archetype](https://sumble.com/orgs/archetypeagcy) | 7 |
| Mid-market | [Accenture services Pvt Ltd](https://sumble.com/orgs/atos-syntel-net) | 9 |
| Mid-market | [Unacademy](https://sumble.com/orgs/unacademy) | 4 |
| Mid-market | [Match Group](https://sumble.com/orgs/match-group) | 4 |
| Mid-market | [ENGIE Italia](https://sumble.com/orgs/engie-italia) | 4 |
| Mid-market | [Deichmann](https://sumble.com/orgs/deichmann) | 3 |
| Enterprise | [Konecta](https://sumble.com/orgs/konecta) | 8 |
| Enterprise | [MGM Resorts International](https://sumble.com/orgs/mgm-resorts-international) | 7 |
| Enterprise | [IKEA](https://sumble.com/orgs/ikea) | 5 |
| Enterprise | [Check Point Software](https://sumble.com/orgs/check-point-software-technologies) | 4 |
| Enterprise | [TrendAI](https://sumble.com/orgs/trend-micro) | 4 |

Companies that named Google Tag Manager in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Google Tag Manager companies use?

Compared with companies of the same size, Google Tag Manager companies stand out for using Microsoft Ads and Screaming Frog. Among the tools listed here, Google Search Console is the most widely used, at 38% of Google Tag Manager companies.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| Microsoft Ads | 4,340 | 15% | 1.4% | 10 times |
| Screaming Frog | 4,374 | 15% | 1.5% | 10 times |
| TikTok Ads | 4,107 | 14% | 1.5% | 9.1 times |
| LinkedIn Ads | 5,895 | 20% | 2.2% | 9.1 times |
| Meta Ads | 9,580 | 33% | 3.7% | 8.8 times |
| Ahrefs | 6,762 | 23% | 2.6% | 8.8 times |
| Google Search Console | 11,177 | 38% | 4.4% | 8.7 times |
| Moz | 2,725 | 9.2% | 1.1% | 8.5 times |

Shares are out of the 29,472 companies whose job posts name Google Tag Manager, not counting firms whose job posts name almost every technology.

## Which project themes come up in Google Tag Manager job posts?

Digital transformation is the broadest theme in Google Tag Manager job posts (1,688); the most common specific one is Data Infrastructure Migration, at 283. Frontend Migration is next, in 168 job posts.

| Project theme | Job posts |
|---|---:|
| Digital Transformation | 1,688 |
| Data Infrastructure Migration | 283 |
| Frontend Migration | 168 |
| Generative AI | 49 |

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.