24,802 companies use TikTok Ads, based on their job posts and their employees' public profiles. Its share of job posts is growing, and 11,060 job posts named it from October 2025 to August 2026. Performance Marketing is the role that names it most often.
Which companies name TikTok Ads in the most job posts?
The five companies with the most job posts naming TikTok Ads are Publicis Groupe, WPP Media Services, WPP Media, Publicis Global Delivery (PGD) and Starcom. Four of these five companies are in Professional Services.
CompanyPostsPeopleRecent job post
Publicis GroupeProfessional Services · first seen Nov 2023176175
"Foundational knowledge of social media platforms and their ad buying tools (Meta Ads Manager, TikTok Ads Manager, Snapchat, etc.)."Senior Associate, Digital Activation, Oct 21, 2026
WPP Media ServicesProfessional Services · first seen Dec 20231386
"Proficiência nas ferramentas: Meta, Google Ads (Youtube), Tiktok ads, Excel e PowerPoint."full media analyst person, Oct 23, 2026
WPP MediaProfessional Services · first seen Jun 2025123222
"Hands-on experience with Meta Ads Manager and TikTok Ads Manager, including CPA/CPAS and Smart+ campaign solutions, where applicable."Senior Associate, Media Planning, APAC, Nov 4, 2026
Publicis Global Delivery (PGD)Professional Services · first seen Dec 20239936
"Meta Ads, TikTok Ads, and/or Google Ads"paid media analyst, Nov 1, 2026
StarcomScientific and Technical Services · first seen Jul 20239513
"Familiarity to ads platforms especially Meta Ads Manager, Google Ads, Tiktok Ads Manager is a strong plus"senior media planner, Oct 30, 2026
Job posts mentioning TikTok Ads went from 5.7 to 6.5 in every 10,000 job posts, comparing March to May with June to August 2026. July 2026 was its highest month since October 2025, at 6.8.
Show the data
Month
Job posts naming TikTok Ads
All job posts
Per 10,000
Oct 2025
685
1,413,673
4.8
Nov 2025
1,109
1,822,119
6.1
Dec 2025
636
1,236,103
5.1
Jan 2026
981
1,828,002
5.4
Feb 2026
970
1,856,647
5.2
Mar 2026
1,017
1,850,711
5.5
Apr 2026
994
1,728,886
5.7
May 2026
1,046
1,821,509
5.7
Jun 2026
1,239
1,909,496
6.5
Jul 2026
1,238
1,815,180
6.8
Aug 2026
1,145
1,835,698
6.2
How many companies named TikTok Ads in a job post for the first time in recent months?
TikTok Ads showed up in job posts at 1,175 companies for the first time from June to August 2026, and 1,129 in the three months before. Of the 12,441 companies whose job posts name it, 9.4% first named it from June to August.
March to May 20261,129
June to August 20261,175
October 2025 to August 20263,962
Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.
How do we know which companies use TikTok Ads?
12,441 of the 24,802 companies name TikTok Ads in their own job posts. The other 12,361 show up because employees list it on their profiles. 1,960 show up in both job posts and employees' profiles.
How we knowCompaniesShare
Job posts name TikTok Ads
12,44150.2%
Employees' profiles list TikTok Ads
12,36149.8%
24,802 companies. Each is counted once, under the strongest evidence we have for it.
What size are the companies that use TikTok Ads?
TikTok Ads skews toward smaller firms. 49.9% of its users are companies with fewer than 50 employees, against 22% on the typical tech page. 1,225 of its companies have more than 5,000 employees.
Share of its companies
Typical tech page
ShareTypical
Under 50 employees
49.9%22%
50 to 999
37%38%
1,000 to 5,000
8.2%17%
Over 5,000
4.9%23%
Where are TikTok Ads companies based?
The United States has the most TikTok Ads companies (24%), but Indonesia stands out: 5.5% of them, against 0.64% on the typical tech page. Its companies are based in 146 countries and territories.
ShareTypical
United States
24%43%
Brazil
8.7%2.8%
United Kingdom
6.3%6.4%
Indonesia
5.5%0.64%
Spain
3.7%1.8%
France
3.4%4.6%
Companies in 146 countries and territories. Shares are of companies with a known headquarters country.
Show the data
Country
Companies
Share
Typical tech page
United States
5,537
24%
43%
Brazil
2,052
8.7%
2.8%
United Kingdom
1,468
6.3%
6.4%
Indonesia
1,294
5.5%
0.64%
Spain
874
3.7%
1.8%
France
792
3.4%
4.6%
Which teams work with TikTok Ads?
At 414 companies, the team named in TikTok Ads job posts is marketing, at least twice the next. Performance marketing teams are second, at 159 companies, and digital marketing teams third, at 142.
TeamCompanies
Marketing
414
Performance marketing
159
Digital marketing
142
Paid media
111
Digital
73
Growth
72
What else do TikTok Ads companies use?
Pinterest Ads and YouTube Ads are the tools most closely tied to TikTok Ads. Next is Twitter Ads: 6.1% of these companies use it, against 0.26% of similar ones.
Share of the 11,675 TikTok Ads companies counted here whose job posts also name the tool
Typical for companies the same size
Which companies started naming TikTok Ads in job posts recently?
747 companies with 50 or more employees picked up TikTok Ads in their job posts from April to August 2026. Another 10 were AI-native companies, which we list separately.
Companies that named TikTok Ads in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.
Which roles mention TikTok Ads most?
TikTok Ads shows up across many roles. The top one, Performance Marketing, has 29% of the job posts. The top four roles cover 56% of these job posts.
RoleSharePosts
Performance Marketing
29%3,170
Digital Marketing
15%1,660
Marketing
6.4%707
Social Media Manager
5.7%631
Marketing Analyst
4.1%453
Growth Marketing
3.3%370
Show the data
Role
Share
Oct 2025 to Aug 2026
Mar to May 2026
Jun to Aug 2026
Performance Marketing
29%
3,170
834
953
Digital Marketing
15%
1,660
420
494
Marketing
6.4%
707
194
190
Social Media Manager
5.7%
631
144
169
Marketing Analyst
4.1%
453
155
98
Growth Marketing
3.3%
370
99
143
Which project themes come up in TikTok Ads job posts?
20 job posts naming TikTok Ads describe Generative AI work, the most common theme after broad digital transformation. Data Infrastructure Migration is next, in 7 job posts.
Project themeJob posts
Digital Transformation54
Generative AI20
Data Infrastructure Migration7
"You design and own the flow where events are captured at the edge (Cloudflare Workers, server-side CDP sources) and delivered server-to-server to ad platforms via Meta CAPI, Google Enhanced Conversions, and TikTok Events API"
Softobiz, martech engineer, Aug 1, 2026
About this data
Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.
Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.
Sumble has a free plan, and the same data is available through its API and MCP server.
A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.
Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.
