Tag Manager Insights

What is Tag Manager?

A tag manager is a system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app from one interface. Tag managers are used to deploy marketing and analytics tools without directly editing the website's code, streamlining the process of managing and updating tracking scripts.

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What other technologies are related to Tag Manager?

Tag Manager Complementary Technologies

Search Console

Search Console provides data about a website's performance in Google Search, which can be used to configure and trigger tags. Search Console is not a competitor, and in fact works well with Tag Manager.

mentioned alongside Tag Manager in 12% (1.4k) of relevant job posts

Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic. It is a primary use case for tag managers, as it allows for the easy deployment and management of analytics tags.

mentioned alongside Tag Manager in 1% (5.1k) of relevant job posts

Data Studio

Data Studio (now Looker Studio) is a data visualization tool. While not directly related to tag management, data collected via tags (e.g., using Google Tag Manager) can be used in Data Studio.

mentioned alongside Tag Manager in 5% (1.1k) of relevant job posts