What is Tealium IQ?

Tealium IQ Tag Management is a vendor-neutral tag management system (TMS) that enables businesses to manage and deploy marketing and analytics tags across their digital properties (websites, mobile apps, etc.) without requiring extensive coding. It simplifies the process of collecting and distributing customer data to various marketing and analytics platforms, improving data accuracy, website performance, and marketing agility. Common uses include managing marketing pixels, analytics tracking, A/B testing tools, and other third-party integrations.