MRI-Simmons (formerly known as GfK MRI) is a market research company that provides consumer data and insights. They conduct large-scale surveys to understand consumer behavior, demographics, psychographics, and media consumption habits. This data is used by businesses for targeted advertising, media planning, brand positioning, and understanding market trends. Their data helps companies understand who their target audience is, what they buy, and how to reach them.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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