Tech Insights

MRI-Simmons

Last updated May 16, 2025, generated by Sumble

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What is MRI-Simmons?

MRI-Simmons (formerly known as GfK MRI) is a market research company that provides consumer data and insights. They conduct large-scale surveys to understand consumer behavior, demographics, psychographics, and media consumption habits. This data is used by businesses for targeted advertising, media planning, brand positioning, and understanding market trends. Their data helps companies understand who their target audience is, what they buy, and how to reach them.

Find organizations using MRI-Simmons on Sumble →

What other technologies are related to MRI-Simmons?

MRI-Simmons Competitor Technologies

Pathmatics provides advertising intelligence, similar to MRI-Simmons' audience insights, making them a competitor in the marketing analytics space.

mentioned alongside MRI-Simmons in 19% (124) of relevant job posts

Nielsen Ad Intel

Nielsen Ad Intel offers competitive advertising spend and creative tracking, overlapping with some of MRI-Simmons' competitive analysis capabilities.

mentioned alongside MRI-Simmons in 27% (61) of relevant job posts

Vivvix provides advertising expenditure and strategy data, competing with MRI-Simmons in market research and competitive intelligence for media.

mentioned alongside MRI-Simmons in 24% (67) of relevant job posts

Comscore provides audience measurement and digital analytics, competing with MRI-Simmons for understanding consumer behavior and media consumption.

mentioned alongside MRI-Simmons in 4% (295) of relevant job posts

YouGov provides custom research and brand tracking, putting it in competition with MRI-Simmons for consumer insights.

mentioned alongside MRI-Simmons in 8% (88) of relevant job posts

Kantar offers a range of market research and consulting services, competing directly with MRI-Simmons in understanding consumers and markets.

mentioned alongside MRI-Simmons in 4% (166) of relevant job posts

eMarketer provides digital marketing research and insights, making it a competitor in providing industry data and analysis.

mentioned alongside MRI-Simmons in 7% (72) of relevant job posts

GWI (GlobalWebIndex) provides audience insights and consumer data, similar to MRI-Simmons, making them a direct competitor.

mentioned alongside MRI-Simmons in 5% (95) of relevant job posts

MRI-Simmons Complementary Technologies

Tableau is a data visualization tool that can be used to analyze and present data from MRI-Simmons, making it a complementary technology.

mentioned alongside MRI-Simmons in 0% (81) of relevant job posts

Microsoft Excel

Excel can be used to analyze and manipulate data from MRI-Simmons, making it a tool that complements the service.

mentioned alongside MRI-Simmons in 0% (283) of relevant job posts

Which job functions mention MRI-Simmons?

Job function

Jobs mentioning MRI-Simmons

Orgs mentioning MRI-Simmons

Operations

0% (103) job posts

56 organizations

Marketing

0% (94) job posts

32 organizations

Strategy

0% (92) job posts

35 organizations

Analyst

0% (74) job posts

37 organizations

Market Research

0% (7) job posts

4 organizations

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Which organizations are mentioning MRI-Simmons?

Organization

Industry

Matching Teams

Matching People

Information

Mediahub Worldwide

Information

Professional Services

Arts, Entertainment, and Recreation

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