Kantar Insights

What is Kantar?

Kantar is a data and evidence-based agency providing insights and consultancy to companies worldwide. It helps businesses understand people and inspire growth by providing comprehensive understanding of consumers – the way they think, feel, and act – globally and locally in over 90 markets. Kantar's services include market research, consumer insights, brand strategy, media planning, and advertising effectiveness measurement.

Find organizations using Kantar on Sumble →

What other technologies are related to Kantar?

Kantar Competitor Technologies

Comscore

Comscore provides audience measurement and analytics, directly competing with Kantar's offerings in market research and media measurement.

mentioned alongside Kantar in 20% (1.5k) of relevant job posts

MRI/GfK

MRI and GfK offer market research and consumer insights, positioning them as competitors to Kantar.

mentioned alongside Kantar in 100% (306) of relevant job posts

Nielsen

Nielsen is a major competitor in audience measurement, market research, and data analytics, similar to Kantar.

mentioned alongside Kantar in 13% (2.1k) of relevant job posts

Nielsen Suite

The Nielsen Suite, encompassing various tools for measurement and analytics, directly competes with Kantar's integrated solutions.

mentioned alongside Kantar in 83% (315) of relevant job posts

GWI

GWI (GlobalWebIndex) provides consumer insights and audience data, which competes with Kantar's market research offerings.

mentioned alongside Kantar in 21% (419) of relevant job posts

Dunnhumby

Dunnhumby focuses on customer data and insights, particularly for retailers, directly competing with Kantar in providing customer analytics.

mentioned alongside Kantar in 23% (252) of relevant job posts

Simmons

Simmons provides consumer insights and market research, similar to Kantar's services, making them a competitor.

mentioned alongside Kantar in 28% (187) of relevant job posts

IRI

IRI provides market measurement and analytics, competing with Kantar in providing data and insights to consumer packaged goods (CPG) companies.

mentioned alongside Kantar in 7% (638) of relevant job posts

Kantar Complementary Technologies

Social Tracking tools

Social tracking tools provide data and insights on social media performance, which can complement Kantar's broader market research by adding a social dimension.

mentioned alongside Kantar in 87% (269) of relevant job posts

MOAT

MOAT (now part of Oracle) focuses on ad verification and attention analytics, which can complement Kantar's broader market research by providing insights into ad performance.

mentioned alongside Kantar in 14% (312) of relevant job posts

Pathmatics

Pathmatics provides digital advertising intelligence, which can complement Kantar's broader market research by offering insights into online ad spend and performance.

mentioned alongside Kantar in 20% (126) of relevant job posts