Kantar
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Explore more → **Kantar**
What is Kantar?
Kantar is a data and evidence-based agency providing insights and consultancy to companies worldwide. It helps businesses understand people and inspire growth by providing comprehensive understanding of consumers – the way they think, feel, and act – globally and locally in over 90 markets. Kantar's services include market research, consumer insights, brand strategy, media planning, and advertising effectiveness measurement.
What other technologies are related to Kantar?
Kantar Competitor Technologies
Comscore
Comscore provides audience measurement and analytics, directly competing with Kantar's offerings in market research and media measurement.
MRI/GfK
No summary available
MRI and GfK offer market research and consumer insights, positioning them as competitors to Kantar.
Nielsen
Nielsen is a major competitor in audience measurement, market research, and data analytics, similar to Kantar.
Nielsen Suite
No summary available
The Nielsen Suite, encompassing various tools for measurement and analytics, directly competes with Kantar's integrated solutions.
GWI
GWI (GlobalWebIndex) provides consumer insights and audience data, which competes with Kantar's market research offerings.
Dunnhumby
Dunnhumby focuses on customer data and insights, particularly for retailers, directly competing with Kantar in providing customer analytics.
Simmons
Simmons provides consumer insights and market research, similar to Kantar's services, making them a competitor.
IRI
IRI provides market measurement and analytics, competing with Kantar in providing data and insights to consumer packaged goods (CPG) companies.
Number of organizations that mention technology
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Kantar Complementary Technologies
Social Tracking tools
No summary available
Social tracking tools provide data and insights on social media performance, which can complement Kantar's broader market research by adding a social dimension.
MOAT
MOAT (now part of Oracle) focuses on ad verification and attention analytics, which can complement Kantar's broader market research by providing insights into ad performance.
Pathmatics
Pathmatics provides digital advertising intelligence, which can complement Kantar's broader market research by offering insights into online ad spend and performance.
Number of organizations that mention technology
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Which job functions commonly mention Kantar?
Brand Designer
0.5% of all Brand Designer jobs mention Kantar
View 81
jobs on Sumble
Brand Marketing
0.3% of all Brand Marketing jobs mention Kantar
View 92
jobs on Sumble
Buyer
0.1% of all Buyer jobs mention Kantar
View 330
jobs on Sumble
Strategy
0.1% of all Strategy jobs mention Kantar
View 433
jobs on Sumble
Marketing
669 Marketing jobs mention Kantar
View 669
jobs on Sumble
Which organizations are mentioning Kantar?
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