MOAT Insights | Sumble

What is MOAT?

MOAT is a brand intelligence and advertising analytics company owned by Oracle. It provides analytics and measurement tools to help marketers understand ad viewability, attention, and brand safety across various digital advertising platforms. It is commonly used by advertisers and publishers to ensure ads are seen by real people, in the right context, and are effective in driving brand outcomes.

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What other technologies are related to MOAT?

MOAT Competitor Technologies

IAS

IAS (Integral Ad Science) offers similar ad verification and brand safety services, making it a direct competitor.

mentioned alongside MOAT in 34% (1k) of relevant job posts

DoubleVerify

DoubleVerify is a direct competitor, providing ad verification, fraud detection, and brand safety solutions.

mentioned alongside MOAT in 46% (663) of relevant job posts

Integral Ad Science

Integral Ad Science offers similar ad verification and brand safety services, making it a direct competitor.

mentioned alongside MOAT in 39% (248) of relevant job posts

DV

DV is an abbreviation for DoubleVerify, a direct competitor, providing ad verification, fraud detection, and brand safety solutions.

mentioned alongside MOAT in 35% (213) of relevant job posts

Double Verify

Double Verify is a direct competitor, providing ad verification, fraud detection, and brand safety solutions.

mentioned alongside MOAT in 36% (193) of relevant job posts

MOAT Complementary Technologies

Nielsen DAR

Nielsen Digital Ad Ratings (DAR) measures the reach and frequency of online advertising campaigns, complementing MOAT's viewability and attention metrics.

mentioned alongside MOAT in 75% (151) of relevant job posts

Comscore

Comscore offers audience measurement and analytics, which can be used alongside MOAT's viewability and attention metrics to provide a more complete picture of ad performance.

mentioned alongside MOAT in 7% (541) of relevant job posts

DAR

DAR (Digital Ad Ratings) measures reach and frequency, providing audience insights that complement MOAT's viewability metrics.

mentioned alongside MOAT in 30% (59) of relevant job posts