Comscore Insights

What is Comscore?

Comscore is a media measurement and analytics company that provides data and insights on consumer behavior across platforms. It is commonly used by marketers, advertisers, and media companies to understand audience demographics, media consumption habits, and the effectiveness of advertising campaigns. Their services include website analytics, TV viewership measurement, mobile app usage tracking, and advertising campaign effectiveness analysis.

Find organizations using Comscore on Sumble →

What other technologies are related to Comscore?

Comscore Competitor Technologies

eMarketer

eMarketer provides market research and insights into digital marketing, media, and commerce, overlapping with Comscore's audience measurement and analytics services.

mentioned alongside Comscore in 74% (753) of relevant job posts

Kantar

Kantar offers market research and data analytics, directly competing with Comscore in areas like audience measurement and brand insights.

mentioned alongside Comscore in 34% (1.5k) of relevant job posts

Nielsen

Nielsen is a major competitor in audience measurement, media analytics, and consumer behavior research.

mentioned alongside Comscore in 15% (2.5k) of relevant job posts

GWI

GWI provides audience insights and consumer data, competing with Comscore in understanding digital audiences.

mentioned alongside Comscore in 38% (773) of relevant job posts

Nielsen Suite

The Nielsen suite of products directly competes with Comscore in areas like audience measurement and media analytics.

mentioned alongside Comscore in 76% (288) of relevant job posts

Simmons

Simmons offers consumer insights and audience measurement, similar to MRI-Simmons, thus competing with Comscore.

mentioned alongside Comscore in 56% (376) of relevant job posts

MRI/GfK

MRI and GfK provide consumer insights and audience measurement, competing with Comscore.

mentioned alongside Comscore in 82% (252) of relevant job posts

Nielsen Net Rating

Nielsen Net Rating is a web audience measurement service, directly competing with Comscore.

mentioned alongside Comscore in 100% (206) of relevant job posts

Comscore Complementary Technologies

Integral Ad Science

Integral Ad Science focuses on ad verification and viewability, which complements Comscore's audience measurement data by ensuring ads are seen by the right audience.

mentioned alongside Comscore in 55% (349) of relevant job posts

MOAT

MOAT provides ad verification and attention analytics, complementing Comscore's audience measurement by offering insights into ad effectiveness.

mentioned alongside Comscore in 24% (541) of relevant job posts

MediaOcean

MediaOcean provides software for media planning and buying, which complements Comscore's audience data by enabling informed media investment decisions.

mentioned alongside Comscore in 22% (462) of relevant job posts