Tech Insights

Nielsen

Last updated May 14, 2025, generated by Sumble

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What is Nielsen?

Nielsen is a global leader in audience measurement, data, and analytics. They provide insights into what consumers watch (video, audio, text) and buy. Nielsen is primarily known for its television ratings, which are used by advertisers and broadcasters to understand audience size and demographics. They also provide data and analytics for digital advertising, consumer behavior, and retail sales.

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What other technologies are related to Nielsen?

Nielsen Competitor Technologies

IRI provides similar market measurement and analytics services, making it a direct competitor to Nielsen.

mentioned alongside Nielsen in 59% (5.1k) of relevant job posts

Kantar offers market research and data analytics, overlapping with Nielsen's services.

mentioned alongside Nielsen in 46% (2.1k) of relevant job posts

Comscore focuses on digital audience measurement, competing with Nielsen in the digital space.

mentioned alongside Nielsen in 32% (2.5k) of relevant job posts

SPINS specializes in retail analytics for the natural and specialty products industry, competing with Nielsen in specific market segments.

mentioned alongside Nielsen in 77% (840) of relevant job posts

Numerator provides consumer insights and market data, directly competing with Nielsen's core offerings.

mentioned alongside Nielsen in 56% (1.2k) of relevant job posts

Circana (formerly IRI) offers similar market measurement and analytics services, making it a direct competitor to Nielsen.

mentioned alongside Nielsen in 43% (1.2k) of relevant job posts

GfK provides market research and competitive intelligence, making it a competitor.

mentioned alongside Nielsen in 57% (611) of relevant job posts

NPD provides market research and advisory services, similar to Nielsen.

mentioned alongside Nielsen in 43% (342) of relevant job posts

Nielsen Complementary Technologies

eMarketer provides digital marketing and media research, complementing Nielsen's audience measurement data.

mentioned alongside Nielsen in 32% (321) of relevant job posts

Which job functions mention Nielsen?

Job function

Jobs mentioning Nielsen

Orgs mentioning Nielsen

Sales, Marketing, Customer Support & Business Development

0% (6.4k) job posts

2 organizations

Account Executive

0% (1.9k) job posts

378 organizations

Buyer

1% (1.4k) job posts

366 organizations

Brand Marketing

2% (605) job posts

205 organizations

Sales Analyst

3% (318) job posts

110 organizations

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Which organizations are mentioning Nielsen?

Organization

Industry

Matching Teams

Matching People

Retail Trade

Retail Trade

Manufacturing

Manufacturing

Keurig Dr Pepper

Manufacturing

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