We found 1,047 companies that use GWI. 664 of them name it in their own job posts, and the rest through employees' public profiles. Its share of job posts held steady in the three months to August 2026; 920 job posts named it from October 2025 to August 2026. It comes up most in Strategy job posts.
Publicis Groupe and Zenith have the most job posts naming GWI, with 264 and 259. All five companies are in Professional Services.
CompanyPostsPeopleRecent job post
Publicis GroupeProfessional Services · first seen Dec 202226424
"Use research and platform tools (e.g., Vividata, GWI, Lotame) to define, segment,…"Audience & Strategy Manager, Oct 23, 2026
ZenithProfessional Services · first seen Sep 20222598
"Preferable Computer Skills/Software Knowledge: Microsoft Suite, Flowchart Software (MediaTools/Guideline) Nielsen Suite (R/F and Optimization Software), GWI, Kantar, comScore, Prisma, Mbox, MRI/GfK"planner, strategy, Oct 24, 2026
Interactive AvenuesProfessional Services · first seen Dec 20231161
"Expertise in tools such as DV360, Google Ads, Meta Business Suite, Comscore, GWI, TGI, and other media research and planning platforms"Senior Planning Manager, Nov 2, 2026
GroupMProfessional Services · first seen May 2023990
"Conduct audience research to determine and support planning recommendations, They should be comfortable working with GWI and Comscore."media planning manager, Aug 6, 2025
EssenceMediacomProfessional Services · first seen Apr 2023967
"Conduct audience research to determine and support planning recommendations, They should be comfortable working with GWI and Comscore."media planning manager, Aug 27, 2025
Demand for GWI is steady: 0.53 in every 10,000 job posts from June to August 2026, close to the 0.52 of March to May. Its busiest month was April 2026, at 0.63.
Show the data
Month
Job posts naming GWI
All job posts
Per 10,000
Oct 2025
46
1,413,673
0.33
Nov 2025
99
1,822,119
0.54
Dec 2025
34
1,236,103
0.28
Jan 2026
76
1,828,002
0.42
Feb 2026
86
1,856,647
0.46
Mar 2026
88
1,850,711
0.48
Apr 2026
109
1,728,886
0.63
May 2026
85
1,821,509
0.47
Jun 2026
92
1,909,496
0.48
Jul 2026
100
1,815,180
0.55
Aug 2026
105
1,835,698
0.57
How many companies named GWI in a job post for the first time in recent months?
GWI showed up in job posts at 30 companies for the first time from June to August 2026, and 40 in the three months before. That brings the companies naming it for the first time since October 2025 to 111, through August 2026.
March to May 202640
June to August 202630
October 2025 to August 2026111
Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.
How do we know which companies use GWI?
664 of the 1,047 companies name GWI in their own job posts. 118 show up in both job posts and employees' profiles.
How we knowCompaniesShare
Job posts name GWI
66463%
Employees' profiles list GWI
38337%
1,047 companies. Each is counted once, under the strongest evidence we have for it.
What size are the companies that use GWI?
Companies with 50 to 999 employees are 1.3 times as common among GWI users as on the typical tech page. The second-largest group is companies with fewer than 50 employees, at 18%.
Share of its companies
Typical tech page
ShareTypical
Under 50 employees
18%22%
50 to 999
49.5%38%
1,000 to 5,000
16%17%
Over 5,000
16%23%
Where are GWI companies based?
The United States has the most GWI companies (41%), but the United Kingdom stands out: 19% of them, against 6.4% on the typical tech page. Germany is less common than usual, at 2.9% against 4.4% on the typical tech page.
ShareTypical
United States
41%43%
United Kingdom
19%6.4%
India
5.8%6.9%
France
3.6%4.6%
Germany
2.9%4.4%
Australia
2%2.2%
Companies in 52 countries and territories. Shares are of companies with a known headquarters country.
Show the data
Country
Companies
Share
Typical tech page
United States
410
41%
43%
United Kingdom
183
19%
6.4%
India
57
5.8%
6.9%
France
36
3.6%
4.6%
Germany
29
2.9%
4.4%
Australia
20
2%
2.2%
Which teams work with GWI?
Strategy teams are by far the most common home for GWI, at 47 companies. Research & insights and media teams come next, at 22 and 15 companies.
TeamCompanies
Strategy
47
Research & insights
22
Media
15
Analytics
12
Digital
11
Planning
10
What else do GWI companies use?
WARC, MRI-Simmons and Simmons show up far more often at GWI companies than at companies of the same size. Sysomos comes fourth, 141 times as common as usual, at 8.2%.
Share of the 548 GWI companies counted here whose job posts also name the tool
Typical for companies the same size
Which companies started naming GWI in job posts recently?
47 companies with 50 or more employees picked up GWI in their job posts from April to August 2026. Alfa Laval has the most job posts of the new enterprise companies, 3 from April to August.
Companies that named GWI in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.
Which roles mention GWI most?
GWI is showing up in more Strategy job posts: 54 from June to August 2026, up from 28 from March to May. Marketing is second, at 12%.
RoleSharePosts
Strategy
15%137
Marketing
12%115
Digital Marketing
8.5%78
Data Analyst
7%64
Brand Marketing
5.2%48
Researcher
3.9%36
Show the data
Role
Share
Oct 2025 to Aug 2026
Mar to May 2026
Jun to Aug 2026
Strategy
15%
137
28
54
Marketing
12%
115
28
36
Digital Marketing
8.5%
78
17
27
Data Analyst
7%
64
21
17
Brand Marketing
5.2%
48
20
12
Researcher
3.9%
36
8
8
About this data
Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.
Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.
Sumble has a free plan, and the same data is available through its API and MCP server.
A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.
Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.
