366 companies use Pathmatics, based on their job posts and their employees' public profiles. From October 2025 to August 2026, 304 job posts named it. Marketing is the role that names it most often.
Which companies name Pathmatics in the most job posts?
Dentsu, Tinuiti and GroupM are among the companies with the most job posts naming Pathmatics. All five companies are in Professional Services.
CompanyPostsPeopleRecent job post
dentsuProfessional Services · first seen Nov 2022771
"Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc."manager, planning, Nov 1, 2026
TinuitiProfessional Services · first seen Dec 2023592
"Research tools such as: Pathmatics, SimilarWeb, Kantar/Vivvix, Resonate, Commspoint."senior manager, client partner, Oct 28, 2026
GroupMProfessional Services · first seen Aug 2023420
"Learn and use media systems and tools including, but limited to, TGI, Pathmatics, Wavemaker Architect, AdIntel, etc."Planning Executive, Aug 7, 2025
UM WorldwideProfessional Services · first seen Dec 2023410
"…tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc."manager, planning, Aug 27, 2026
WPP MediaProfessional Services · first seen Jul 20253911
"Learn and use media systems and tools including, but limited to, TGI, Pathmatics, AdIntel, Open AIetc."Planning Executive, Aug 25, 2026
From March to May 2026, 0.16 in every 10,000 job posts named Pathmatics; from June to August, 0.18 in every 10,000 job posts. These are small numbers of job posts, so a few companies can move them.
Show the data
Month
Job posts naming Pathmatics
All job posts
Per 10,000
Oct 2025
27
1,413,673
0.19
Nov 2025
33
1,822,119
0.18
Dec 2025
5
1,236,103
0.04
Jan 2026
27
1,828,002
0.15
Feb 2026
24
1,856,647
0.13
Mar 2026
33
1,850,711
0.18
Apr 2026
21
1,728,886
0.12
May 2026
32
1,821,509
0.18
Jun 2026
34
1,909,496
0.18
Jul 2026
39
1,815,180
0.21
Aug 2026
29
1,835,698
0.16
How many companies named Pathmatics in a job post for the first time in recent months?
In the three months to August 2026, 8 companies posted about Pathmatics for the first time. From March to May, 5 did. The 8 from June to August are 4.4% of all 180 companies whose job posts name it.
March to May 20265
June to August 20268
October 2025 to August 202626
Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.
How do we know which companies use Pathmatics?
The evidence for Pathmatics is close to even: 49% of these companies name it in job posts, and 51% come from employees' profiles. 46 show up in both job posts and employees' profiles.
How we knowCompaniesShare
Job posts name Pathmatics
18049%
Employees' profiles list Pathmatics
18651%
366 companies. Each is counted once, under the strongest evidence we have for it.
What size are the companies that use Pathmatics?
By size, the biggest group of Pathmatics users is companies with 50 to 999 employees, at 40%. The second-largest group is companies with more than 5,000 employees, at 23%.
Share of its companies
Typical tech page
ShareTypical
Under 50 employees
15%22%
50 to 999
40%38%
1,000 to 5,000
21%17%
Over 5,000
23%23%
Where are Pathmatics companies based?
The United States dominates for Pathmatics, with 76% of the companies that use it. Its companies are based in 20 countries and territories.
ShareTypical
United States
76%43%
United Kingdom
5.4%6.4%
Canada
5.2%3.6%
France
2.6%4.6%
India
2%6.9%
Australia
1.7%2.2%
Companies in 20 countries and territories. Shares are of companies with a known headquarters country.
Show the data
Country
Companies
Share
Typical tech page
United States
266
76%
43%
United Kingdom
19
5.4%
6.4%
Canada
18
5.2%
3.6%
France
9
2.6%
4.6%
India
7
2%
6.9%
Australia
6
1.7%
2.2%
Which teams work with Pathmatics?
Job posts for Pathmatics point to media teams far more than any other, at 19 companies.
TeamCompanies
Media
19
Planning
5
Media planning
4
Strategy
4
Social
3
Strategy & planning
3
What else do Pathmatics companies use?
Vivvix and MRI-Simmons are the tools most closely tied to Pathmatics. Simmons is 209 times as common as usual, at 22%.
Share of the 144 Pathmatics companies counted here whose job posts also name the tool
Typical for companies the same size
Which companies started naming Pathmatics in job posts recently?
11 companies with 50 or more employees picked up Pathmatics in their job posts from April to August 2026. Genesis BCW leads the new mid-market companies, with 3 job posts from April to August.
Companies that named Pathmatics in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.
Which roles mention Pathmatics most?
No single role dominates for Pathmatics; Marketing leads with 19% of the job posts. Account Manager is second, at 10%.
RoleSharePosts
Marketing
19%58
Account Manager
10%31
Strategy
8.6%26
Performance Marketing
5.6%17
Operations
4.9%15
Digital Marketing
4.3%13
Show the data
Role
Share
Oct 2025 to Aug 2026
Mar to May 2026
Jun to Aug 2026
Marketing
19%
58
15
18
Account Manager
10%
31
9
15
Strategy
8.6%
26
5
10
Performance Marketing
5.6%
17
2
4
Operations
4.9%
15
0
11
Digital Marketing
4.3%
13
2
3
About this data
Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.
Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.
Sumble has a free plan, and the same data is available through its API and MCP server.
A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.
Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.
