Pathmatics Insights

What is Pathmatics?

Pathmatics provides a marketing intelligence platform that offers insights into digital advertising spend, strategies, and creative assets. It helps users analyze competitors' advertising activities, identify top advertisers and publishers, and track the performance of digital campaigns. Common use cases include competitive analysis, media planning, and understanding industry trends in digital advertising.

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What other technologies are related to Pathmatics?

Pathmatics Competitor Technologies

Nielsen Ad Intel

Nielsen Ad Intel provides competitive advertising intelligence, tracking ad spend and creative across various media channels, thus competing directly with Pathmatics.

mentioned alongside Pathmatics in 50% (114) of relevant job posts

Vivvix

Vivvix offers ad spend and strategy insights, overlapping with Pathmatics' core offerings in competitive ad intelligence.

mentioned alongside Pathmatics in 33% (92) of relevant job posts

Comscore

Comscore offers digital audience measurement and competitive intelligence, directly competing with Pathmatics in the digital advertising space.

mentioned alongside Pathmatics in 3% (267) of relevant job posts

Kantar

Kantar provides advertising and media intelligence, overlapping with Pathmatics' offerings in tracking and analyzing ad spend and performance.

mentioned alongside Pathmatics in 3% (126) of relevant job posts

SimilarWeb

SimilarWeb offers website traffic analysis and competitive intelligence, which overlaps with Pathmatics' capabilities in analyzing digital advertising strategies.

mentioned alongside Pathmatics in 2% (71) of relevant job posts

Nielsen

Nielsen provides audience measurement and advertising intelligence, competing with Pathmatics in the broader market of media analytics.

mentioned alongside Pathmatics in 1% (134) of relevant job posts

Pathmatics Complementary Technologies

MRI-Simmons

MRI-Simmons provides consumer insights and audience measurement, which can complement Pathmatics' ad intelligence data by providing a deeper understanding of the target audience.

mentioned alongside Pathmatics in 20% (124) of relevant job posts

GWI

GWI provides consumer insights and audience data, which can complement Pathmatics' ad intelligence by providing a deeper understanding of the target audience.

mentioned alongside Pathmatics in 5% (99) of relevant job posts

Media Ocean

Media Ocean provides software for media planning and buying, which complements Pathmatics' ad intelligence by providing a platform to act on the insights gathered.

mentioned alongside Pathmatics in 7% (61) of relevant job posts