Flashtalking Insights

What is Flashtalking?

Flashtalking by Mediaocean is an omnichannel ad serving, creative personalization and measurement platform. It's used by advertisers and agencies to manage and optimize digital advertising campaigns across various channels, including display, video, mobile, and connected TV. The platform provides tools for dynamic creative optimization (DCO), data-driven creative personalization, and cross-channel attribution, allowing marketers to deliver more relevant and effective ads to their target audiences. In 2021, Mediaocean acquired Flashtalking.

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What other technologies are related to Flashtalking?

Flashtalking Competitor Technologies

Sizmek

Sizmek offered ad serving and creative optimization capabilities, making it a direct competitor to Flashtalking. Although Sizmek's DSP was acquired by Amazon, the Ad Server capabilities remain competitive through other vendors.

mentioned alongside Flashtalking in 15% (362) of relevant job posts

Innovid

Innovid is a competitor focusing on connected TV and video advertising, competing with Flashtalking in dynamic creative and ad serving for video.

mentioned alongside Flashtalking in 14% (146) of relevant job posts

Adform

Adform offers an integrated advertising platform with ad serving, DSP, and DMP capabilities, making it a competitor to Flashtalking's ad serving and dynamic creative optimization.

mentioned alongside Flashtalking in 11% (165) of relevant job posts

Google Campaign Manager

Google Campaign Manager (formerly DCM) is a direct competitor to Flashtalking, providing ad serving, campaign management, and reporting capabilities.

mentioned alongside Flashtalking in 6% (162) of relevant job posts

Celtra

Celtra is a creative management platform (CMP) specializing in dynamic creative optimization (DCO), directly competing with Flashtalking's creative technology offerings.

mentioned alongside Flashtalking in 15% (61) of relevant job posts

DCM

DCM (DoubleClick Campaign Manager) is a direct competitor to Flashtalking, providing ad serving, campaign management, and reporting capabilities. It's now known as Google Campaign Manager.

mentioned alongside Flashtalking in 5% (167) of relevant job posts

CM360

CM360 (Campaign Manager 360) is the rebranded version of Google's DCM, making it a direct competitor in ad serving and campaign management.

mentioned alongside Flashtalking in 6% (110) of relevant job posts

Flashtalking Complementary Technologies

Nielsen DAR

Nielsen Digital Ad Ratings (DAR) provides independent measurement and verification of ad campaign reach and frequency, which complements Flashtalking's ad serving and creative optimization by providing third-party validation.

mentioned alongside Flashtalking in 25% (51) of relevant job posts

MOAT

MOAT (now Oracle Moat) offers attention analytics and ad verification, complementing Flashtalking by providing insights into ad viewability and engagement.

mentioned alongside Flashtalking in 7% (158) of relevant job posts

IAS

IAS (Integral Ad Science) provides ad verification and brand safety solutions, complementing Flashtalking by ensuring ads are viewable, fraud-free, and appear in safe environments.

mentioned alongside Flashtalking in 5% (165) of relevant job posts