What is DCM?

DCM typically refers to DoubleClick Campaign Manager, a web-based service from Google that helps advertisers manage and track their digital advertising campaigns across various platforms. It provides tools for ad serving, reporting, and attribution, enabling marketers to optimize their campaigns for better performance. However, DCM may also refer to Digital Content Management (DCM) systems, which are platforms for creating, organizing, and delivering digital content across multiple channels. DCM is used by advertisers, publishers, and marketing agencies to streamline their digital marketing efforts.