DCM Insights | Sumble

What is DCM?

DCM typically refers to DoubleClick Campaign Manager, a web-based service from Google that helps advertisers manage and track their digital advertising campaigns across various platforms. It provides tools for ad serving, reporting, and attribution, enabling marketers to optimize their campaigns for better performance. However, DCM may also refer to Digital Content Management (DCM) systems, which are platforms for creating, organizing, and delivering digital content across multiple channels. DCM is used by advertisers, publishers, and marketing agencies to streamline their digital marketing efforts.

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What other technologies are related to DCM?

DCM Competitor Technologies

Sizmek

Sizmek (formerly MediaMind) was a direct competitor in ad serving and campaign management.

mentioned alongside DCM in 28% (660) of relevant job posts

Flashtalking

Flashtalking is a competitor offering ad serving and dynamic creative optimization.

mentioned alongside DCM in 18% (167) of relevant job posts

DCM Complementary Technologies

Innovid

Innovid focuses on connected TV and video advertising, often used in conjunction with DCM for broader campaign measurement.

mentioned alongside DCM in 35% (363) of relevant job posts

IAS

Integral Ad Science (IAS) provides viewability, brand safety, and fraud detection, complementing DCM's ad serving capabilities.

mentioned alongside DCM in 15% (468) of relevant job posts

MOAT

MOAT (now Oracle Moat) is a measurement and analytics platform used for viewability and attention metrics, complementary to DCM's serving and reporting.

mentioned alongside DCM in 17% (387) of relevant job posts