Google Tag Manager (GTM) is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small GTM container code has been added to your project, you can safely and easily deploy analytics, remarketing, and conversion tracking system tags without needing to edit your project code. This is commonly used to manage and deploy marketing and analytics tracking codes without requiring code changes to the website itself.
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