GA Insights | Sumble

What is GA?

GA typically refers to Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. It's commonly used by marketers and website owners to understand user behavior, measure the performance of their websites, and optimize their online marketing campaigns. It tracks metrics like page views, bounce rate, session duration, and conversions.

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What other technologies are related to GA?

GA Competitor Technologies

AdobeAnalytics

Adobe Analytics is a direct competitor to Google Analytics, offering similar web analytics capabilities.

mentioned alongside GA in 21% (133) of relevant job posts

Mixpanel

Mixpanel is a product analytics platform that focuses on user behavior tracking and event-based analytics, serving as a competitor to GA's event tracking capabilities.

mentioned alongside GA in 3% (339) of relevant job posts

Content Square

Contentsquare provides experience analytics, including session replays and heatmaps, similar to Hotjar and can be considered a competitior for understanding on-page behavior.

mentioned alongside GA in 5% (97) of relevant job posts

Amplitude

Amplitude is a product analytics platform focused on user behavior and event tracking, directly competing with GA's event-based analytics features.

mentioned alongside GA in 2% (247) of relevant job posts

Heap

Heap is an analytics platform that automatically captures user interactions, similar to Amplitude, making it a competitor to GA's event tracking.

mentioned alongside GA in 3% (92) of relevant job posts

GA4

Google Analytics 4 is the latest version of Google Analytics, so it is a newer version of the same product.

mentioned alongside GA in 1% (277) of relevant job posts

Adobe Omniture

Adobe Omniture is a legacy web analytics platform that was replaced by Adobe Analytics, therefore it's a competitor.

mentioned alongside GA in 2% (155) of relevant job posts

AA

Abbreviation for Adobe Analytics, which is a direct competitor to Google Analytics.

mentioned alongside GA in 3% (105) of relevant job posts

GA Complementary Technologies

GSC

Google Search Console provides data about a website's visibility in Google search, which complements GA's user behavior analytics.

mentioned alongside GA in 22% (530) of relevant job posts

GTM

Google Tag Manager is a tag management system that simplifies the process of deploying and managing marketing and analytics tags on a website. It works seamlessly with GA to implement tracking.

mentioned alongside GA in 7% (893) of relevant job posts

AdobeTarget

Adobe Target is a personalization and optimization platform that integrates with Adobe Analytics and can inform and enhance GA data through A/B testing.

mentioned alongside GA in 93% (56) of relevant job posts